Like Affluent, Inc.

closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 11/30/2011 via BNC Analysis

LIN Television Corp., acquired Nami Media Inc.

synopsis: LIN TV Corp. expanded its digital portfolio by acquiring 50.1% ownership of Nami Media Inc., an online marketing and technology company based in Los Angeles.
buyer: LIN Television Corp. (LIN:$652.36)
LIN TV Corp., along with its subsidiaries, is a local multi-platform digital media company, owning and/or operating 27 nationally-affiliated broadcast network television stations in 17 U.S. markets, more than 50 interactive television station and niche web sites and mobile marketing solutions. "
target: Nami Media Inc.
Nami Media powers performance ad networks. Nami Media provides value through a platform that organizes xml based ad inventory as well as other sources of CPC and CPA ads for ad networks to manage into website publisher sites.
price ($mm)
$4.80*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/17/2014 via Company Press Release

Yahoo! Inc., acquired ClarityRay

synopsis: ClarityRay has announced their acquisition by Yahoo. ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
buyer: Yahoo! Inc. (AABA:$5,409.25)
Yahoo! Inc. is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. "
target: ClarityRay
ClarityRay helps publishers and networks identify and prevent ad-fraud. They help the online advertising industry by identifying, measuring, and solving many of its unseen hurdles. They brought traffic clarity to an amazing roster of clients, with their findings becoming an industry standard.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/4/2014 via PR Newswire

AppNexus, acquired ALENTY

synopsis: AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, announced ahead of its second annual Summit Europe that it has acquired French company Alenty, the leader in advertising viewability solutions.
buyer: AppNexus
AppNexus is the world leader in real-time advertising technology, serving the largest and most innovative companies in the ecosystem on both the buy and sell side, including Microsoft Advertising Exchange, Collective and Technorati Media. "
target: ALENTY
Alenty is the leader in advertising viewability solutions.The company, which has offices in Paris and the UK and key clients throughout Europe, was the first to measure viewability, determining if and how long a display advertisement is seen by an audience when it is served.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/18/2010 via BusinessWire

MediaTrust, acquired Kenzei LLC

synopsis: MediaTrust, the New York-based digital performance marketing company, has acquired San Francisco-based Kenzei, LLC, a leading provider of conversion marketing and email remarketing solutions, the two firms announced.
buyer: MediaTrust
MediaTrust makes pay-for-results online advertising easier. MediaTrust offers an innovative online technology platform, supported by best-in-class service, and access to the best direct response advertisers and affiliate publishers in the industry. "
target: Kenzei LLC
Kenzei's services help advertisers increase their site conversion, improve data monetization, and improve communication with consumers in a respectful and effective way.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2009 via PR Newswire

Bloosky Interactive, acquired Tracking202, Inc.

synopsis: Bloosky Interactive, a privately-held multi-channel marketing company, announced that it has acquired Tracking202 Inc., and all of its subsidiaries, in a cash transaction. This acquisition boosts Bloosky's standing in the affiliate marketing space and positions the company as one of the top distribution resources on the web.
buyer: Bloosky Interactive
Bloosky Interactive is a multi-channel marketing company that generates high-volume, high-quality customers for its clients. Capabilities include: A comprehensive proprietary platform that integrates list management, email delivery, campaign management and customer transactions. "
target: Tracking202, Inc.
Tracking202 was founded in 2007 as a PPC analytics tracking software for the online marketing industry. Tracking202 offers both free and premium high quality analytics software that assists pay-per-click marketers with tracking, analyzing, optimizing, and managing their online marketing efforts.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/1/2019 via BusinessWire

Undertone, Inc., acquired Captain Growth

synopsis: Perion Network has acquired Captain Growth to complement Undertone, a leader in cross-platform Synchronized Digital Branding for the world’s most prominent brands. Captain Growth is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
buyer parent: Perion Network Ltd.
buyer: Undertone, Inc.
Undertone is a leader in high-quality, cross-screen digital brand advertising at scale. Their proprietary high-impact advertising formats enable brands to stand out online and engage users. Through their innovative technology platforms, they deliver attention-grabbing advertisements on every device."
target: Captain Growth
Septa Communications LLC, also known as Captain Growth, is a Ukrainian-based start-up that has developed a proprietary AI platform to better connect and deliver relevant campaign messages through the entire ad journey.
price ($mm)
$3.75
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/1/2011 via BusinessWire

Click Forensics, Inc., acquired Adometry, Inc.

synopsis: Click Forensics®, Inc. has announced that it has acquired display ad verification technology provider Adometry. In addition, Click Forensics announced it has changed its company name to Adometry. The moves are designed to support the continued expansion of the Click Forensics product line for the display advertising market.
buyer: Click Forensics, Inc.
Click Forensics is a provider of enterprise level click validation services. Its focus is to utilize patent-pending technology and resources to lead the online community toward a solution for the growing "click fraud" problem. "
target: Adometry, Inc.
Adometry is the leading provider of ad analytics, delivering actionable insight to improve the performance of online advertising. Adometry provides scoring, auditing, verification, and attribution metrics to optimize results and improve return.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/16/2017 via BNC Analysis

Airbnb, acquired AdBasis

synopsis: Airbnb, a trusted community marketplace that allows people to list, discover, and book unique accommodations around the world, has acquired AdBasis, a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads.
buyer: Airbnb
Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique accommodations around the world — online or from a mobile phone. "
target: AdBasis
AdBasis is a controlled testing environment and analytics tool for companies to conduct A/B and multivariate tests on search, display & mobile ads. Its tools include the ability to track revenue, and how changes to an ad’s content, bidding, targeting and other parameters impact its performance.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2012 via PR Newswire

One97 Communications Ltd., acquired MobiVite

synopsis: One97 Communications Ltd. closed the deal to acquire the Delhi-based marketing platform MobiVite. The SaaS platform enables businesses and brand managers to create mobile websites and execute engaging mobile-web campaigns. The acquisition will enable One97 to offer complete mobile marketing services to brands and agencies.
buyer: One97 Communications Ltd.
One97 Communications is India's leading Mobile Internet Company. Driven by great consumer experience One97 offers digital goods & services to mobile consumers under its Paytm brand. The company also offers Mobile Advertising and Mobile Payments for merchants. "
target: MobiVite
MobiVite is a cloud based "do-it-yourself" mobile internet marketing platform for business owners, marketing managers and agencies to create and publish mobile optimized websites/landing pages with innovative engagement and monetization capabilities.
price ($mm)
$0.50
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via Yahoo, Inc.

Modavox, Inc., acquired Augme Mobile

synopsis: Modavox, Inc., Internet broadcasting pioneer and holder of several patented technologies, announced that the Company has executed a purchase agreement to acquire a majority share of Augme Mobile, a leader in mobile marketing solutions and services.
buyer: Modavox, Inc. (MDVX:$0.00)
Modavox, Inc. a pioneer in Internet broadcasting, producing and syndicating online audio and video, offers innovative, effective and comprehensive online tools for reaching targeted niche communities worldwide. Modavox delivers content straight to desktops and Internet-enabled devices. "
target: Augme Mobile
Augme Mobile offers the first and only comprehensive Web-based marketing platform that provides marketers, brands and advertising agencies the ability to create, deliver, manage and track interactive marketing campaigns targeting mobile consumers through traditional print advertising channels.
price ($mm)[EV]
$14 [$15]
rev ($mm)
$0
EBITDA ($mm)
EV / rev
105.6x
EV / EBITDA
closed 1/22/2018 via PR Web

Loyal Companies, acquired LinkTrust Systems, Inc.

synopsis: Loyal Companies, a Utah-based private equity group specializing in technology and media, has acquired LinkTrust, a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns.
buyer: Loyal Companies
Loyal Companies is a Utah-based private equity group specializing in technology and media. They work with companies, owners and management teams needing a strategic partner for growth. Their experienced investment team brings strong board and senior advisors with complementary skill sets. "
target: LinkTrust Systems, Inc.
LinkTrust is a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, digital agencies, retailers, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns and affiliate programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2017 via Company Press Release

Web.com, Inc., acquired Acquisio

synopsis: Web.com Group, Inc., a leading global provider of Internet services and online marketing solutions for small businesses, has acquired the assets of Acquisio, a leading local business software provider for online advertising management. Acquisio empowers SMBs to thrive in the digital economy by facilitating customer acquisition using ad platforms.
buyer: Web.com, Inc. (NasdaqGS:WEB:$750.88)
Web.com Group, Inc. is a global provider of a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions. "
target: Acquisio
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads and Bing Ads. Marketers can benefit from Acquisio’s advanced data science tools and Acquisio Turing machine learning layer to automate and optimize acquiring new customers online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/17/2020 via BusinessWire

FreeWheel, will acquire Beeswax

synopsis: FreeWheel, a company that provides the premium video industry with the solutions it needs to thrive in the evolving media landscape, has agreed to acquire Beeswax, a software as a service (SaaS) advertising company. Beeswax is the programmatic buying platform that gives media buyers ownership and total control.
buyer parent: Comcast Corporation
buyer: FreeWheel
FreeWheel provides the premium video industry with the solutions it needs to thrive in the evolving media landscape. Their technology helps video publishers manage the end-to-end economics of premium content, no matter where it appears. "
target: Beeswax
Beeswax is the programmatic buying platform that gives media buyers ownership and total control. Its Bidder-as-a-Service™ platform gives brands, media companies, and advertising technology firms greater control, flexibility, and transparency over their programmatic advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/26/2019 via Company Press Release

ABOUT YOU GmbH, acquired Adference GmbH

synopsis: ABOUT YOU, a Hamburg-based online fashion retailer, has acquired Adference, a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords.
buyer parent: Otto Group GmbH
buyer: ABOUT YOU GmbH
ABOUT YOU is a Hamburg-based online fashion retailer. ABOUT YOU offers a shopping destination where people can discover fashion that really fits their personality from a range of over 1,200 brands. With more than 10 million monthly users, ABOUT YOU is one of the largest fashion platforms in Europe. "
target: Adference GmbH
Adference is a German PPC solution for Amazon Advertising and Google Ads. Adference empowers advertisers to automatically create granular campaigns and to place the right bids for millions of products and keywords. Adference uses machine learning to help users make the most out of their campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/19/2018 via BusinessWire

iHeartMedia, Inc., will acquire Jelli

synopsis: iHeartMedia, the leading audio company in America which also has a greater reach in the U.S. than any other media outlet, announced it has entered into an agreement to acquire Jelli, Inc., the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising.
buyer: iHeartMedia, Inc. (OTCPK:IHRT.Q:$3,038.76)
iHeartMedia is the number one audio company in the United States, reaching nine out of 10 Americans every month – and with its quarter of a billion monthly listeners, has a greater reach than any other media company in the U.S. "
target: Jelli
Jelli is the largest technology platform for the global radio market. Their mission is to create the easiest and fastest way to buy and run audio advertising. They developed a cloud-based ad platform that enables advertisers and publishers to buy and sell audio advertising programmatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/31/2018 via PR Newswire

Criteo, acquired Manage

synopsis: Criteo, the leader in commerce marketing, has acquired Manage, a data-driven mobile app marketing solution for performance advertisers. Manage allows advertisers to reach their target audience segments across mobile and tablet devices with efficiency and focus on customer lifetime value.
buyer: Criteo (CRTO:$2,304.25)
Criteo, the leader in commerce marketing, is building the highest performing and open commerce marketing ecosystem to drive profits and sales for retailers and brands. Criteo team members partner with 17,000 customers and thousands of publishers across the globe to deliver performance at scale. "
target: Manage
Manage is a data-driven mobile app marketing solution for performance advertisers. With Manage, advertisers can reach their target audience segments across mobile and tablet devices with efficiency and focus on customer lifetime value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/15/2017 via Company Press Release

Next14, acquired Zodiak Advertising

synopsis: Next14, an Italian industrial holding company, has acquired Zodiak Advertising from the De Agostini Group, a family-owned private group that is active in 4 business areas. Zodiak Advertising is an ad-tech company in Italy. It offers publishers and advertising dealers an integrated platform that helps them optimize their monetization systems.
buyer: Next14
Next14 is an Italian industrial holding company that aims to build the first independent network of leading companies in the data-driven advertising and data-driven content marketing realm. Each business controlled by Next14 is a fully independent legal entity. "
target parent: The De Agostini Group
target: Zodiak Advertising
Zodiak Advertising is one of the leading ad-tech companies in the South-European market. It offers publishers and advertising dealers an integrated platform that helps them optimize their display, mobile, and video advertising monetization systems.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/18/2017 via BNC Analysis

AdHawk, acquired Automate Ads

synopsis: AdHawk is announcing that it has acquired one of its competitors, Y Combinator-backed Automate Ads. Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
buyer: AdHawk
AdHawk helps businesses optimize their digital advertising on platforms like Google AdWords and Facebook Ads. The technology harnesses data science and machine learning to find opportunities to improve an advertiser’s account performance. "
target: Automate Ads
Automate Ads offers advertisers end-to-end automation of important daily campaign management tasks such as budget management, creative and target market A/B testing, programmatic bid optimization, keyword sourcing, and ad rotation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 8/25/2020 via BusinessWire

Impact Holdings, acquired Activate Holdings LLC

synopsis: Impact, the global leader in partnership automation, has acquired ACTIVATE, a leading brand and SaaS platform in the influencer industry. The acquisition includes the industry leading end-to-end platform for influencer discovery; reporting; and campaign management, including collaborations across all major social platforms.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership lifecycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for enterprise partnerships. "
target: Activate Holdings LLC
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics that supports cross-platform collaborations (Instagram, YouTube, Facebook, and more), with an opt-in network of 150,000+ vetted and authenticated influencers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BusinessWire

Impact Holdings, acquired Mediarails

synopsis: Impact, a marketing technology company helping brands grow by optimizing their paid marketing and media spend, has acquired Mediarails, a CRM and Growth platform that lets performance marketers discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
buyer: Impact Holdings
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. "
target: Mediarails
Mediarails is a CRM and Growth platform that lets performance marketers (including affiliate managers and influencer marketers) discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2021 via Company Press Release

Impact Holdings, acquired Affluent, Inc.

synopsis: Impact has acquired Affluent, the leading analytics and automation platform designed to help agencies manage partnership programs for brands at scale. The acquisition furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and agencies world class technology solutions to successfully manage and grow their partnerships.
buyer: Impact Holdings
Impact is the global leader in Partnership Automation. The company accelerates enterprise growth by automating the full partnership life cycle, including discovery, recruitment, contracting, engagement, fraud protection, optimization, and payment processing for business partnerships of all types. "
target parent: Aniview Ltd.
target: Affluent, Inc.
Affluent is the world’s leading affiliate industry agency solution. With agency, advertiser, and partner solutions, Affluent provides clients with unified access to their data, empowering them to make better decisions, scale their businesses, and broaden their reach in the partnership economy.
price ($mm)
rev ($mm)
$11,000
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
announced 8/7/2017 via PR Newswire

Deloitte Risk and Financial Advisory, will acquire Blab

synopsis: Deloitte announces an agreement to acquire certain assets of Blab, including its predictive social intelligence platform, in a move to provide clients with early warning of potential reputational events from social media conversation. Blab's predictive capabilities will be re-oriented to risk intelligence by Deloitte Risk and Financial Advisory.
buyer parent: Deloitte LLP
buyer: Deloitte Risk and Financial Advisory
Deloitte Risk and Financial Advisory helps organizations navigate a variety of risks to lead in the marketplace and disrupt through innovation. With their insights, clients can learn how to embrace complexity and accelerate performance. "
target: Blab
Blab developed a predictive social intelligence platform that has traditionally been used to assist marketing teams with predictive analytics on where to reach online influencers or spend online marketing and advertising resources.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/6/2017 via Company Press Release

Sizmek Inc, acquired Rocket Fuel Inc.

synopsis: Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire, has completed the acquisition of Rocket Fuel Inc., an industry leading predictive marketing platform that uses AI to anticipate optimal consumer response to messaging.
buyer: Sizmek Inc (SZMK:$185.18)
Sizmek Inc. fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. Sizmek has pioneered industry firsts in digital, including rich media, video and online targeted advertising across several channels. "
target: Rocket Fuel Inc. (FUEL:$446.69)
Rocket Fuel Inc. is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people’s need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide.
price ($mm)[EV]
$127 [$150]
rev ($mm)
$447
EBITDA ($mm)
EV / rev
0.3x
EV / EBITDA
closed 5/3/2017 via BusinessWire

ClickBooth, acquired ThriveTracker

synopsis: Clickbooth, the #1 affiliate network and proprietary performance exchange, has acquired Thrive by iPyxel Creations, a software that helps affiliates and performance marketers manage their business. Thrive lets affiliate marketers monitor the performance of their content, creatives and traffic sources, providing a full picture of their business.
buyer parent: Centre Lane Partners, LLC
buyer: ClickBooth
Clickbooth is an online performance advertising leader and one-of-a-kind performance marketing exchange focused on Cost-Per-Action and Cost-Per-Click affiliate marketing. They specialize in generating consistent, quality customer acquisitions at high volumes through exclusive affiliate channels. "
target: ThriveTracker
Thrive is the most cutting-edge performance marketing tracking solution for today’s high volume media buyers, agencies, and affiliate and direct response marketers. With Thrive, users can track, analyze, and optimize on dozens of custom meta data points and multi-variate reports.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2017 via BNC Analysis

The Nielsen Company, Inc., acquired Rhiza

synopsis: Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software. Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers.
buyer: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Rhiza
Rhiza’s web-based advertising research and sales tools make Big Data actionable for the media industry, increasing revenue for both media companies and advertisers. Media publishers use Rhiza to arm their salespeople with better tools for selling premium advertising.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/30/2013 via BusinessWire

NeuStar, Inc., acquired Aggregate Knowledge, Inc.

synopsis: Neustar, Inc., a trusted neutral provider of real-time information and analysis, announced it has acquired Aggregate Knowledge, Inc., a leading campaign and predictive analytics platform for advertising agencies and brand marketers.
buyer: NeuStar, Inc. (NSR:$1,165.09)
Neustar, Inc. is a provider of market-leading, innovative solutions and directory services that enable trusted communication across networks, applications, and enterprises around the world. "
target: Aggregate Knowledge, Inc.
Aggregate Knowledge is the only media intelligence company that offers advertisers and agencies an exact science to pinpoint where to reach highest performing customers in a single platform.
price ($mm)
$119
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2014 via BusinessWire

Xaxis, will acquire BannerConnect

synopsis: Xaxis, announced it has agreed to acquire media trading firm Bannerconnect. Headquartered in Sittard, the Netherlands, Bannerconnect is one of Europe’s top programmatic advertising specialists with a decade-long track record developing proprietary ad technology solutions to power automated campaigns for the world’s most sophisticated marketers.
buyer parent: WPP Group, plc
buyer: Xaxis
Xaxis is a global digital media platform that programmatically connects advertisers and publishers to audiences across all addressable channels. Xaxis combines proprietary technology, unique data assets and exclusive media relationships with teams of audience analysts, data scientists and engineers."
target: BannerConnect
BannerConnect is an online advertising company, specialized in offering its advertisers and publishers a unique blend of marketing solutions. BannerConnect's advertising services range from standard Run-of-Network campaigns, to full channel customization through the Site Select solution.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 10/25/2017 via GlobeNewswire

The Trade Desk, Inc., acquired Adbrain Ltd.

synopsis: The Trade Desk, Inc. announced that it has acquired the assets of UK-based Adbrain Ltd., a provider of intelligent identity resolution technology to create advanced customer ID maps. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
buyer: The Trade Desk, Inc. (TTD:$251.52)
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats, including display, video, audio, native and, social, on many devices. "
target: Adbrain Ltd.
Based in the UK, Adbrain is a leader in resolving customer identity for marketers and their partners across people, places and devices. Adbrain’s advanced customer ID mapping solutions are used to increase sales and ROI on marketing activity by enabling true identity led targeting and measurement.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/5/2017 via BusinessWire

The Nielsen Company, Inc., acquired Visual IQ, Inc.

synopsis: Nielsen Holdings plc, a global performance management company that provides a comprehensive understanding of what consumers watch and buy, has completed its acquisition of Visual IQ, a leading independent provider of Multi-Touch Attribution (MTA) modeling of advertising on digital platforms that helps improve ROI for brand marketers.
buyer: The Nielsen Company, Inc. (NLSN:$6,290.00)
Nielsen is a global performance management company that provides a comprehensive understanding of what consumers watch and buy. Nielsen’s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content is consumed. "
target: Visual IQ, Inc.
Visual IQ is the world’s leading marketing intelligence software provider. Leveraging its rich history of marketing attribution expertise, the company provides a single platform for analyzing consumer profiles in combination with tactical marketing performance across all channels and devices.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/6/2014 via BusinessWire

Conversant Inc., acquired SET Media

synopsis: Conversant, Inc. announced it has completed the acquisition of SET Media, a digital video technology company that connects brands with people through high quality, targeted and brand safe video advertising.
buyer: Conversant Inc. (VCLK:$593.84)
Conversant, Inc. is the leader in personalized digital marketing. Conversant helps the world’s biggest companies grow by creating personalized experiences that deliver higher returns for brands and greater satisfaction for people. "
target: SET Media
SET Media is a video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe campaigns at scale. SET’s discovery and targeting platform enables advertisers to run ads on only the most relevant content to their brand.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 3/9/2017 via Company Press Release

AcuityAds Inc., will acquire Visible Measures Corporation

synopsis: AcuityAds Holdings Inc., a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences, is pleased to announce that it has entered into a definitive agreement to acquire Visible Measures Corporation, a Boston-based programmatic platform provider for analytics-led video advertising.
buyer: AcuityAds Inc. (TSXV:AT:$47.91)
AcuityAds is a technology company that enables marketers to connect intelligently with their most meaningful audiences through digital media. A Self-Serve programmatic marketing platform, powered by proprietary machine learning technology, is at the core of its business. "
target: Visible Measures Corporation
Visible Measures, a content advertising technology provider, enables brands to better compete for consumer engagement by maximizing their Share of Attention relative to media spend in video content advertising. Their platform is fueled by a proprietary dataset & a patented programmatic technology.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/29/2020 via PR Newswire

MediaOcean, acquired MBS

synopsis: Mediaocean, the system of record for the advertising world, has expanded its European operations with the acquisition of MBS, the leading media management software provider in France. The MBS acquisition helps Mediaocean deliver its system of record solutions across the plan to pay media buying process in France and beyond.
buyer parent: Vista Equity Partners
buyer: MediaOcean
Mediaocean is the advertising system of record that manages every aspect of the advertising workflow: from planning, buying, and selling to invoicing and payments. The company's foundational, open cross-media platform provides transparency and accountability across the entire supply-chain. "
target: MBS
MBS is the leading media management software provider in France handling end-to-end campaign execution, including buying, invoicing, and reporting. The company develops and edits software and other solutions for media buying agencies and their partners.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BusinessWire

Impact Holdings, acquired Mediarails

synopsis: Impact, a marketing technology company helping brands grow by optimizing their paid marketing and media spend, has acquired Mediarails, a CRM and Growth platform that lets performance marketers discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
buyer: Impact Holdings
Impact is a marketing technology company helping brands grow by optimizing their paid marketing and media spend. The Impact platform was designed to respond to marketers’ demands for simplicity, transparency, performance, and confidence to drive growth through marketing. "
target: Mediarails
Mediarails is a CRM and Growth platform that lets performance marketers (including affiliate managers and influencer marketers) discover and recruit new digital media partners, engage existing ones, and manage it all automatically.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/22/2018 via PR Web

Loyal Companies, acquired LinkTrust Systems, Inc.

synopsis: Loyal Companies, a Utah-based private equity group specializing in technology and media, has acquired LinkTrust, a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns.
buyer: Loyal Companies
Loyal Companies is a Utah-based private equity group specializing in technology and media. They work with companies, owners and management teams needing a strategic partner for growth. Their experienced investment team brings strong board and senior advisors with complementary skill sets. "
target: LinkTrust Systems, Inc.
LinkTrust is a leading provider of Saas-based affiliate and performance marketing software. LinkTrust empowers ad networks, digital agencies, retailers, advertisers and lead-generation marketers to accurately and easily manage and track performance marketing campaigns and affiliate programs.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/1/2017 via Company Press Release

Web.com, Inc., acquired Acquisio

synopsis: Web.com Group, Inc., a leading global provider of Internet services and online marketing solutions for small businesses, has acquired the assets of Acquisio, a leading local business software provider for online advertising management. Acquisio empowers SMBs to thrive in the digital economy by facilitating customer acquisition using ad platforms.
buyer: Web.com, Inc. (NasdaqGS:WEB:$750.88)
Web.com Group, Inc. is a global provider of a full range of Internet services to small businesses to help them compete and succeed online. Web.com meets the needs of small businesses anywhere along their lifecycle with affordable, subscription-based solutions. "
target: Acquisio
Acquisio provides software that facilitates customer acquisition using ad platforms such as Google AdWords, Facebook Ads and Bing Ads. Marketers can benefit from Acquisio’s advanced data science tools and Acquisio Turing machine learning layer to automate and optimize acquiring new customers online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/5/2014 via PR Web

Zenovia Exchange, acquired BrandScreen

synopsis: Zenovia announced its acquisition of Brandscreen, the first and leading demand side platform (DSP) in the Asia-Pacific region. Brandscreen enables brands and leading agencies to buy display and mobile advertising using real-time bidding (RTB) across numerous exchanges.
buyer: Zenovia Exchange
Zenovia provides advertisers with fraud-filtered and in-view impressions at scale. For publishers, Zenovia manages yield by removing suspicious activity, dramatically reducing discrepancy rates, and optimizing impressions for global buyers in the RTB environment. "
target: BrandScreen
Brandscreen is a leader in real-time media trading technology in Asia Pacific. Brandscreen provides the underlying infrastructure, optimization intelligence and applications that power many of the world's leading media trading desks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/18/2019 via PR Newswire

Smart AdServer, acquired LiquidM

synopsis: Smart AdServer, a leading independent ad monetization platform in Europe, has acquired LiquidM from Bertelsmann, a media, services and education company. LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising.
buyer parent: Cathay Capital Private Equity
buyer: Smart AdServer
Smart AdServer is a European ad monetisation platform built for premium publishers to serve demanding buyers. Smart empowers publishers to maximize yield through all sales channels, ad products, and screens. Smart has helped deliver ads to over 50,000 sites and apps. "
target parent: Bertelsmann SE & Co. KGaA
target: LiquidM
LiquidM is a globally operating self-service Demand Side Platform (DSP). LiquidM empower agencies to achieve their marketing objectives using the power and efficiency of programmatic advertising. Their full-stack DSP makes it easy to set, scale and optimize, and edit advertising campaigns.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/26/2017 via BNC Analysis

Outbrain Inc., acquired Zemanta Ltd

synopsis: Outbrain has announced the purchase of Zemanta, a demand-side platform (DSP) specializing in native ad formats as the content-sharing network seeks to build out a full-stack offering.
buyer: Outbrain Inc.
Outbrain is the leading, premium content discovery platform, bringing personalized, relevant online, mobile and video content to audiences while helping publishers understand their audiences through data. Outbrain serves approximately 250 billion personalized content recommendations every month. "
target: Zemanta Ltd
Zemanta is based on the idea that all content deserves an audience. The Zemanta platform allows marketers to programmatically buy native content ads on almost all native ad platforms while targeting their audience with the reach and frequency to meet their marketing goals.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/13/2014 via BusinessWire

Workhorse Software merged with SQAD, Inc.,

synopsis: SQAD, the largest independent source in the U.S. for TV, radio, and digital cost analysis, and Workhorse Software, the global leader in advertising planning software, announced that they have merged to become a unified provider of media planning and advertising cost solutions.
buyer parent: Clarion Capital Partners, LLC
buyer: SQAD, Inc.
SQAD is recognized as the industry standard media cost forecasting source for national TV, Spot TV, and the Internet. SQAD provides reliable media data to advertising agencies, buying services, advertisers, television and radio stations, cable operators, program syndicators and Internet publishers. "
target: Workhorse Software
Based in Evanston, IL, Workhorse Software is a developer of media planning and plan management tools utilized at top tier advertising and communications companies worldwide.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/5/2013 via BNC Analysis

Amobee, Inc., acquired Gradient X

synopsis: Amobee, the mobile advertising company and subsidiary of SingTel, has acquired Gradient X, a Los Angeles-based developer of a real-time bidding platform for mobile ads.
buyer parent: Temasek Holdings
buyer: Amobee, Inc.
Amobee, Inc. offers comprehensive, end-to-end mobile advertising solutions and services for advertisers, publishers and operators. Amobee enables its large customers to run targeted, leading edge mobile ad campaigns on a global scale with unparalleled ROI. "
target: Gradient X
Gradient X built a programmatic platform for mobile. They brought to market a platform solution for mobile advertising that is empowered by a cloud-based, on demand infrastructure that allows for incorporating and perfecting emerging technologies and strategies that are essential to advertisers.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Affluent, Inc.


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Affluent, Inc.

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ClarityRay

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Kenzei LLC

Tracking202, Inc.

Captain Growth

Adometry, Inc.

AdBasis

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Augme Mobile

LinkTrust Systems, Inc.

Acquisio

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Adference GmbH

Jelli

Manage

Zodiak Advertising

Automate Ads

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Affluent, Inc.

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Blab

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ThriveTracker

Rhiza

Aggregate Knowledge, Inc.

BannerConnect

Adbrain Ltd.

Visual IQ, Inc.

SET Media

Visible Measures Corporation

MBS

Mediarails

LinkTrust Systems, Inc.

Acquisio

BrandScreen

LiquidM

Zemanta Ltd

Workhorse Software

Gradient X

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