Like Harrison Group LLC

announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

See 151 Comparable Transactions
synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
announced 6/20/2011 via PR Newswire

MSLGroup, will acquire Genedigi Group

See 3940 Comparable Transactions
synopsis: Publicis Groupe announced it has signed an agreement to acquire Genedigi Group, one of China's largest independent public relations and marketing communications agencies. Genedigi will be aligned with MSLGROUP, Publicis Groupe's flagship specialty communications, public relations and events network.
buyer parent: Publicis Groupe SA
buyer: MSLGroup
MSLGROUP is one of the world's top 5 PR and events networks. Its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas. "
 target: Genedigi Group
Founded in 1997, Genedigi Group employs 400 communications professionals across public relations, event marketing, digital marketing and an in-house market research center. Genedigi supports more than 50 clients across its offices in Beijing, Shanghai and Guangzhou.
price ($mm)
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announced 2/10/2011 via BusinessWire

Marketshare, will acquire MarketingNPV LLC

See 152 Comparable Transactions
synopsis: MarketShare, the marketing analytics industry leader, has agreed to acquire MarketingNPV, one of the best-known providers of innovative measurement solutions and tools. The combined entity will offer an unprecedented end-to-end solution to marketers in all industries.
buyer parent: Harris Interactive
buyer: Marketshare
MarketShare is an analytics company that enables businesses to grow efficiently by uncovering which actions really drive results. MarketShare has a track record of ground-breaking innovations in data, modeling and software and has worked with more than half of the Fortune 100 companies. "
 target: MarketingNPV LLC
MarketingNPV is a highly specialized advisory firm that links marketing expenditures to financial value creation, providing continuous improvement in the effective and efficient allocation of marketing resources.
price ($mm)
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announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

See 88 Comparable Transactions
synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
 target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

See 3221 Comparable Transactions
synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
 target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
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closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

See 88 Comparable Transactions
synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$184,903.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
 target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

See 88 Comparable Transactions
synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
 target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 1/9/2008 via Company Press Release

Yankelovich will be merged with Henley Centre HeadlightVision,

See 152 Comparable Transactions
synopsis: Yankelovich Holdings, Inc. has signed a definitive merger agreement with WPP to merge with Henley Centre HeadlightVision, WPP's consumer trends and futures research and consultancy business and a unit of Kantar, WPP’s information, insight and consultancy division. The merger will become effective upon the satisfaction of certain conditions.
buyer parent: WPP Group, plc
buyer: Henley Centre HeadlightVision
Henley Centre HeadlightVision is Europe’s leading consumer trends business. We provide intelligence, research and consultancy solutions to blue chip clients around the world. All of our work is informed by our proprietary global knowledge base of consumer trends and futures insights. "
 target: Yankelovich
Yankelovich is a leading consumer market research and analytics company. The company has studied consumer attitudes, values and lifestyles for 50 years, creating cutting-edge expertise and the largest database of US consumer attitudes and trends.
price ($mm)
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closed 8/3/2007 via BNC Analysis

IXI Corporation, acquired Cohorts

See 152 Comparable Transactions
synopsis: IXI Corp. has acquired Cohorts, bringing together two of the leading customer-segmentation service providers.
buyer: IXI Corporation
For over 15 years, IXI has helped the nation's leading financial services and consumer marketing firms optimize marketing efforts, manage risk, identify growth markets, and enhance practice and performance management. "
 target: Cohorts
Cohorts builds and provides customer marketing information networks for segmenting and targeting prospects based on wealth, income, spending capacity and share of wallet and help clients deliver the right product and message to the right customer.
price ($mm)
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closed 4/10/2007 via BusinessWire

Lightspeed Research, acquired Foresight International, Inc.

See 2059 Comparable Transactions
synopsis: Lightspeed Research, an interactive data solutions provider to the marketing research industry based in Lake Zurich, Illinois. has completed the purchase of Foresight International, Inc., a global provider of innovative employee satisfaction solutions.
buyer parent: WPP Group, plc
buyer: Lightspeed Research
Lightspeed Research, WPP Company, provides rapid, reliable market research solutions through global online panels. Through its network of proprietary panels and accredited panel partners, Lightspeed Research provides access to household members across 34 countries around the world. "
 target: Foresight International, Inc.
Foresight International is a leader in the survey research and survey software industry. Foresight enjoys a worldwide reputation for quality, innovation, customer-focused professional service and leading-edge online software offerings at competitive price levels.
price ($mm)
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closed 5/9/2007 via BusinessWire

WNS Global Services, acquired Marketics Technologies

See 152 Comparable Transactions
synopsis: WNS (Holdings) Limited, a leading provider of offshore business process outsourcing services, announced that it closed its acquisition of Marketics Technologies (India) Private Limited, a privately-owned leader in offshore analytics services on May 9, 2007.
buyer: WNS Global Services (WNS:$585.82)
WNS is a leading provider of offshore business process outsourcing, or BPO, services. We provide comprehensive data, voice and analytical services that are underpinned by our expertise in our target industry sectors. "
 target: Marketics Technologies
Marketics Technologies, a leader in marketing analytics, provides revenue-enhancing solutions that increase marketing effectiveness and return on marketing investment for the world's leading marketers. Analytics solutions cover the entire marketing continuum.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/9/2007 via BusinessWire

WNS Global Services, acquired Marketics Technologies

See 152 Comparable Transactions
synopsis: WNS (Holdings) Limited, a leading provider of offshore business process outsourcing services, announced that it closed its acquisition of Marketics Technologies (India) Private Limited, a privately-owned leader in offshore analytics services on May 9, 2007.
buyer: WNS Global Services (WNS:$585.82)
WNS is a leading provider of offshore business process outsourcing, or BPO, services. We provide comprehensive data, voice and analytical services that are underpinned by our expertise in our target industry sectors. "
 target: Marketics Technologies
Marketics Technologies, a leader in marketing analytics, provides revenue-enhancing solutions that increase marketing effectiveness and return on marketing investment for the world's leading marketers. Analytics solutions cover the entire marketing continuum.
price ($mm)
$30
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

See 88 Comparable Transactions
synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
 target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
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closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

See 2062 Comparable Transactions
synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
 target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
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closed 5/23/2006 via Company Press Release

A Consortium of 6 buyers acquired VNU nv

See 555 Comparable Transactions
synopsis: Valcon, the consortium of private equity firms that for months has been trying to buy Anglo-Dutch media giant VNU for $9.7 billion, last weekend declared victory. The consortium said shareholders representing nearly 79% of VNU’s stock have tendered their stake.
buyer: AlpInvest Partners N.V.
buyer: Thomas H. Lee Co.
buyer: Blackstone Group LP (BX:$22,175.79)
buyer: The Carlyle Group (CG:$5,531.80)
buyer: Hellman & Friedman LLC
buyer: Kohlberg Kravis Roberts & Co. (KKR:$16,236.15)
Kohlberg Kravis Roberts & Co. is an investment firm that makes a wide variety of private equity investments on behalf of itself and its investors. KKR has completed more than 100 transactions involving over $100 billion of total financing. KKR has offices in New York, Menlo Park and London. "
 target: VNU nv (NLSN:$3,500.00)
The Nielsen Company is world’s leading provider of marketing information, audience measurement, and business media products and services. Nielsen provides clients with the most complete view of their consumers and their markets.
price ($mm)
$11,594
rev ($mm)
$4,479
EBITDA ($mm)
$835
EV / rev
2.6x
EV / EBITDA
13.9x
closed 11/23/2005 via BusinessWire

SRA Research, Inc., acquired On The Mark Research

See 152 Comparable Transactions
synopsis: Barbara L. Allan, founder and CEO of SRA Research, Inc., today announced that the company has acquired On The Mark Research, which is based in Stuart, FL. Mark Sandler, President of On The Mark, has been named Vice President of Client Services for the combined company.
buyer: SRA Research, Inc.
SRA Research Group is a full-service market research firm representing clients in a wide variety of industries in North America, the Caribbean, and Latin America. "
 target: On The Mark Research
OTM Research is more than just a marketing research company. We are your marketing partner, working with you every step of the way. It is our mission to provide our clients not only with the results of the research, but with an actionable marketing plan to help them succeed. We help our clients:
price ($mm)
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closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

See 88 Comparable Transactions
synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
 target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 3/15/2005 via PR Newswire

Phoenix Marketing International, acquired Cultural Access Group

See 152 Comparable Transactions
synopsis: Allen DeCotiis, Ph.D., Chairman and Chief Executive Officer of Phoenix Marketing International announced today the acquisition of Cultural Access Group, a preeminent market research firm possessing unmatched ethnic and cultural expertise about the new mainstream markets and the new American consumer.
buyer: Phoenix Marketing International
Phoenix Marketing International offers advanced advertising and brand measurement along with direct marketing expertise. Phoenix combines primary and syndicated marketing research expertise with database analytics and modeling proficiency. "
 target: Cultural Access Group
It is the vision of Cultural Access Group that America’s increasingly diverse population necessitates responsive changes in the marketing practices of U.S. corporations. Demographic changes over the last 40 years have profoundly altered the ethnic and cultural complexion of the United States and co
price ($mm)
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closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

See 88 Comparable Transactions
synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
 target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/13/2019 via PR Newswire

Truesight Consulting, LLC merged with Marketscience Consulting, Ltd,

See 86 Comparable Transactions
synopsis: Truesight Consulting, an independent, advanced marketing analytics and solutions company, has merged with Marketscience Consulting, an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments.
buyer: Marketscience Consulting, Ltd
Marketscience Consulting is an award-winning independent consultancy specializing in advanced econometric modelling, statistical analysis and bespoke advice on traditional and digital marketing investments. "
 target: Truesight Consulting, LLC
Truesight Consulting is an independent, advanced marketing analytics and solutions company that unifies technology, data, and modeling solutions to drive client results. Truesight was conceived to be a full service, radically transparent analytics partner.
price ($mm)
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Pages:  
announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

See 151 Comparable Transactions
synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
closed 12/9/2021 via BNC Analysis

YouGov plc, acquired LINK Marketing Services AG

See 154 Comparable Transactions
synopsis: YouGov Plc announced the acquisition of the leading Swiss market and social research agency, LINK Marketing Services AG based in Zurich. YouGov Plc is the international market research and data analytics group. LINK Marketing is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: LINK Marketing Services AG
LINK Marketing was founded in 1981 in Lucerne, Switzerland and is a well-regarded player in the region with a focus on driving innovation in its market and social research capabilities.
price ($mm)
$29
rev ($mm)
$26
EBITDA ($mm)
EV / rev
1.1x
EV / EBITDA
closed 10/13/2021 via BNC Analysis

YouGov plc, acquired Rezonence

See 265 Comparable Transactions
synopsis: YouGov Plc, the international research and data analytics group, has acquired Rezonence Ltd, a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Rezonence
Rezonence is a UK-based technology business that helps publishers monetise their digital content. Rezonence's FreeWall is an interactive advertising format that facilitates access to premium online content after consumers engage with an advert or taking a micro-survey.
price ($mm)
rev ($mm)
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closed 4/28/2021 via BNC Analysis

YouGov plc, acquired Lean App

See 78 Comparable Transactions
synopsis: YouGov, an international research data and analytics group, has acquired Lean App, an open banking app in the UK. Lean uses open banking to connect to bank accounts and trace all subscriptions and recurring payments. It provides users with cancellation links and necessary information so that they can easily cancel wasteful subscriptions.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Lean App
Lean App is an open banking app in the UK. Lean uses open banking to connect to bank accounts and trace all subscriptions and recurring payments. It provides users with appropriate cancellation links and necessary information so that they can easily cancel wasteful subscriptions.
price ($mm)
rev ($mm)
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closed 3/2/2021 via BNC Analysis

YouGov plc, acquired Charlton Insights Inc.

See 164 Comparable Transactions
synopsis: YouGov, the international research and data analytics group, has expanded its sports presence in North America with the acquisition of Toronto-based research and consulting agency Charlton Insights. Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Charlton Insights Inc.
Charlton Insights is a Toronto-based research and consulting agency. Established in 1995, Charlton Insights is a business built on long-term relationships with major brands, teams and leagues in Canada, including the NHL, NBA and MLB.
price ($mm)
rev ($mm)
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closed 11/18/2020 via BNC Analysis

YouGov plc, acquired Wizsight

See 402 Comparable Transactions
synopsis: UK-based YouGov has acquired Wizsight, the award-winning Turkish online-focused research agency. Through the acquisition, YouGov will be able to offer a greater array of research products and services to clients and further increase panel activity in Turkey by transitioning Wizsight's existing research projects onto the YouGov platform.
buyer: YouGov plc (AIM:YOU:$223.64)
UK-based YouGov is an international research and data analytics group. YouGov combines its continuous stream of data with its research expertise to provide insights that enable intelligent decision-making and informed conversations. "
 target: Wizsight
Wizsight is an award-winning Turkish online-focussed research agency. The company's services include usage and attitude studies, target audience determination, client satisfaction surveys, store and enterprise analysis, brand positioning and awareness research, and more.
price ($mm)
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EV / EBITDA
closed 12/19/2018 via BNC Analysis

YouGov plc, acquired Portent.IO

See 77 Comparable Transactions
synopsis: YouGov, an international, full-service research company, has acquired Portent.IO, a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Portent.IO
Portent.IO is a UK-based, comprehensive social analytics platform for the film and television industry. Portent.IO combines A.I. with digital, social, survey and marketing data to create insights, recommendations and strategies for their clients.
price ($mm)
rev ($mm)
EBITDA ($mm)
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closed 8/21/2018 via BNC Analysis

YouGov plc, acquired InConversation

See 307 Comparable Transactions
synopsis: YouGov, an international online market research company, has acquired InConversation. The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: InConversation
The InConversation platform enables anyone to turn their audience into an engaged and responsive community by having an ongoing two-way conversation with them. Their audience conversation channels work across platforms and are used by companies to get to know and engage their audiences.
price ($mm)
rev ($mm)
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closed 5/24/2018 via BNC Analysis

YouGov plc, acquired SMG Insight

See 12 Comparable Transactions
synopsis: Market research and data analytics group YouGov PLC that it has acquired UK sports research agency SMG Insight Ltd. YouGov currently owns 20% stake in SMG Insight and will buy the remaining 80% stake from Frank Saez, the founder and managing director of SMG Insight.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: SMG Insight
UK-based SMG Insight Ltd is a sports research agency. Founded in 2010, SMG Insight is the sports, sponsorship and entertainment research company in partnership with YouGov, the pioneering online market research company.
price ($mm)
$28*
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/13/2017 via BNC Analysis

YouGov plc, acquired Galaxy Research Pty Ltd

See 188 Comparable Transactions
synopsis: YouGov Plc, an international market research and data analytics group, has acquired Galaxy Research Pty Ltd, an independent Australian marketing research and strategy planning consultancy. Galaxy Research works with various industries, including consumer goods, PR, service industries, healthcare, not for profit, and government agencies.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Galaxy Research Pty Ltd
Galaxy Research is an Australian marketing research and strategy planning consultancy with the skills and infrastructure to conduct a wide variety of projects in Australia and overseas. Galaxy Research works with various industries, including consumer goods, PR, healthcare, not for profit, and more.
price ($mm)
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announced 8/10/2010 via PR Newswire

YouGov plc, will acquire Harrison Group LLC

See 151 Comparable Transactions
synopsis: Harrison Group LLC, a leading marketing and strategic research consulting firm headquartered in Waterbury, CT, announced that it has agreed to be acquired by YouGov plc, a global market leader in survey and market research, political polling, panel management, research operations and business consulting.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is an international, full-service research company primarily using online panels to provide quantitative and qualitative research across a range of industries, including consumer products, financial services, public sector, technology and telecom and media. "
 target: Harrison Group LLC
Harrison Group is one of the country's leading marketing and strategic research consulting firms. Harrison Group specializes in concept testing, forecasting, segmentation, branding, business consulting and market modeling.
price ($mm)
$6.00
rev ($mm)
$11
EBITDA ($mm)
$1
EV / rev
1.3x
EV / EBITDA
14.3x
closed 9/11/2007 via

YouGov plc, acquired Polimetrix

See 47 Comparable Transactions
synopsis: YouGov, plc the UK's leading online market research company, will acquire Palo Alto-based Polimetrix, Inc., a leader in online polling in the US. YouGov acquired 32% of Polimetrix in December 2006 and will pay $24.1 million in cash and stock for the remaining 68% of Polimetrix that it does not currently own.
buyer: YouGov plc (AIM:YOU:$223.64)
YouGov is a professional market research agency pioneering the use of the Internet and information technology to collect higher-quality in-depth data for market research and public consultation. The sample for each survey is carefully selected and controlled. "
 target: Polimetrix
Polimetrix conduct surveys through our PollingPoint website, which provides anyone interested with the opportunity to participate in interesting and serious polls on a variety of topics. PollingPoint also conducts surveys among its opt-in panelists via e-mail. Our only business is polling.
price ($mm)
$24*
rev ($mm)
$2
EBITDA ($mm)
EV / rev
16.4x
EV / EBITDA
announced 10/27/2021 via BNC Analysis

Cint AB, will acquire Lucid Holdings, LLC

See 50 Comparable Transactions
synopsis: Cint Group AB has entered into an agreement to acquire 100 percent of the stock in Lucid. Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries.
buyer: Cint AB (OM:CINT:$145.77)
Headquartered in Sweden, Cint is a global software leader in digital insights gathering. The Cint platform automates the insights gathering process so that companies can gain access to insights faster with unparalleled scale. "
 target: Lucid Holdings, LLC
Lucid is a programmatic research technology platform that provides access to first-party survey data with respondents in over 100 countries. With its global community of sample buyers and suppliers, the Lucid Marketplace enables anyone, in any industry, to ask questions of online audiences.
price ($mm)
$1,054
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/30/2021 via Company Press Release

Schlesinger Group, acquired Addison Research

See 50 Comparable Transactions
synopsis: Schlesinger Group, a leading data collection company, has acquired Addison Research, a rapidly growing fieldwork, and research services provider headquartered in Toronto, Canada. The combined qualitative and quantitative capabilities unlock substantial additional value for both Addison and Schlesinger clients.
buyer parent: Gauge Capital
buyer: Schlesinger Group
Schlesinger Group is a leading data collection company offering a broad range of qualitative and quantitative solutions worldwide. The Group delivers high-quality recruitment and research services for any methodology, including online surveys, online communities, webcam focus groups, and more. "
 target: Addison Research
Based in Toronto, Addison Research is a boutique data collection & market insights firm providing fieldwork in the USA and Canada. Addison is a one-stop-shop for all a company's fieldwork needs, including telephone, recruitment, focus groups, on-site Central Location Tests (CLT), and online.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/5/2011 via Market Wire

Avatar International LLC, acquired HR Solutions International, Inc.

See 51 Comparable Transactions
synopsis: Avatar International, a leading healthcare quality improvement firm, announced its acquisition of HR Solutions International, Inc., a human capital management consulting firm specializing in employee and physician engagement. The firm designs surveys and administers them primarily through email and web-based channels.
buyer parent: The Riverside Company
buyer: Avatar International LLC
Avatar International, a research and consulting company based in Orlando, Fla., specializes in Evidence Based Intelligent Surveys™ and Innovative Strategies™ to transform information into significant quality and efficiency of care improvement for the healthcare industry. "
 target: HR Solutions International, Inc.
HR Solutions International designs surveys and administers them primarily through email and web-based channels. Customers access the data through an online reporting tool that provides detailed and customizable results as well as actionable recommendations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/24/2010 via BusinessWire

uSamp, acquired DMS Insights

See 50 Comparable Transactions
synopsis: uSamp, one of the world’s fastest-growing online panel and technology companies, announced the acquisition from AOL of DMS Insights, also known as Digital Marketing Services, Inc., online research experts and inventors of the patented River Sample.
buyer: uSamp
uSamp, formerly United Sample Inc., is one of the world’s fastest growing online panel companies, providing survey panelists and technology for use in market research. Founded in 2008, uSamp has 90 team members worldwide and more than 2.0 million global market research panelists. "
 target parent: AOL LLC
target: DMS Insights
Founded in 1995, DMS Insights is the inventor of River SampleTM and a leader in delivering high-quality online research. Leveraging its full-service heritage, DMS provides a level of research expertise unseen in other online sample providers.
price ($mm)
$3.60
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/26/2009 via BNC Analysis

Toluna plc, acquired Greenfield Online, Inc.

See 50 Comparable Transactions
synopsis: Toluna, the online research panel, has acquired the majority of the assets of Greenfield Online from Microsoft. Greenfield Online, owner of Ciao Surveys, was acquired by Microsoft in 2008. The $40 million acquisition will make Toluna the largest global supplier of online market research data, with a global market share of over 11%.
buyer: Toluna plc
Toluna plc is a leading global online market research panel and survey technology company. Toluna offers market researchers access to the world's most highly profiled, responsive and rigorously maintained online panel for sample only and full service projects. "
 target parent: Microsoft Corporation
target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)
$40
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/20/2009 via BusinessWire

Bain Capital Ventures, Spectrum Equity Investors, will acquire SurveyMonkey.com

See 50 Comparable Transactions
synopsis: SurveyMonkey, the leading provider of online survey solutions, has announced that an investor group led by Spectrum Equity Investors and including Bain Capital Ventures has entered into an agreement to acquire a majority interest in the company. Financial terms of the transaction were not disclosed.
buyer: Spectrum Equity Investors
buyer: Bain Capital Ventures
Spectrum Equity Investors is one of the largest, fastest-growing, and most experienced private equity investors. They have investment professionals that have invested in more than 150 telecommunications, networking, information services, and media businesses. "
 target: SurveyMonkey.com (NasdaqGS:SVMK:$443.79)
Founded in 1999, SurveyMonkey is a leading provider of online survey solutions. Every day, SurveyMonkey helps thousands of people gather the feedback they need to make more informed decisions. SurveyMonkey’s offices are located in Portland, Oregon.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2010 via Market Wire

e-Rewards, Inc., acquired Peanut Labs, Inc.

See 4 Comparable Transactions
synopsis: e-Rewards, Inc. announced the successful completion of its recently announced transaction to acquire Peanut Labs, Inc. ("Peanut Labs"). Effective immediately, Peanut Labs is a wholly-owned subsidiary of e-Rewards.
buyer: e-Rewards, Inc.
e-Rewards, Inc., owns Research Now, a global online sampling and online data collection company, recognized for delivering high-quality panelists, high response rates, and industry-leading panel retention rates. "
 target: Peanut Labs, Inc.
Peanut Labs enables companies to gather quality data for market research by embedding surveys into a large and diverse population of social media sites. Peanut Labs has grown its respondent pool from 20 million consumers in 2007 to over 240 million consumers to date.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/19/2020 via BusinessWire

UserTesting, acquired Teston

See 1879 Comparable Transactions
synopsis: UserTesting, the leading provider for on-demand human insights, has acquired Teston, a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, and Teston has built its feedback solution with a focus on multi-language support from the ground up.
buyer: UserTesting
UserTesting enables every organization to deliver the best customer experience powered by human insight. With UserTesting’s on-demand Human Insight Platform, companies across industries make accurate customer-first decisions at every level, at the speed business demands. "
 target: Teston
Teston is a European provider of multilingual experience testing for fast customer feedback. Getting customer feedback is critical for businesses of any size, anywhere around the world–and Teston has built its feedback solution with a focus on multi-language support from the ground up.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/15/2009 via Capital IQ

e-Rewards, Inc., will acquire Research Now Plc

See 88 Comparable Transactions
synopsis: e-Rewards, Inc., the United States' largest online market research panel provider, announced that it has reached an agreement on the terms of a Recommended Acquisition of Research Now PLC, one of the research industry's leading international online fieldwork and panel firms.
buyer: e-Rewards, Inc.
e-Rewards, Inc. is the world's largest "by-invitation-only" online research panel provider, serving nearly 1,000 market research clients. With millions of participating panelists, the e-Rewards® Opinion Panels provide research firms with quality respondents. "
 target: Research Now Plc
Research Now is one of the leading international online fieldwork and panel specialists to the global market research industry and some of the world's best known companies with offices in London, Paris, Hamburg, Frankfurt, Munich, Athens, New York, San Francisco, and elsewhere.
price ($mm)[EV]
$132 [$122]
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/14/2009 via BusinessWire

Allegiance, Inc., acquired Inquisite, Inc.

See 3221 Comparable Transactions
synopsis: Allegiance, Inc., a leading provider of voice-of-the-customer (VOC) solutions that help companies capitalize on customer and employee engagement, announced that it has acquired Inquisite, an innovative provider of online survey software based in Austin, Texas.
buyer: Allegiance, Inc.
Allegiance, Inc. provides Enterprise Feedback Management (EFM) solutions that help organizations drive growth and increase profitability through improved customer and employee loyalty and engagement. "
 target: Inquisite, Inc.
Inquisite is an easy to use web survey software system that allows non-technical users the ability to easily manage their own web-based surveys.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/8/2008 via

Greenfield Online, Inc. merged with Microsoft Corporation,

See 88 Comparable Transactions
synopsis: Greenfield Online, Inc. announced that it entered into a merger agreement to be acquired by Microsoft Corporation, via a cash tender offer for $17.50 per share in a transaction valued at approximately $486 million.
buyer: Microsoft Corporation (MSFT:$184,903.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. "
 target: Greenfield Online, Inc.
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer.
price ($mm)[EV]
$461 [$396]
rev ($mm)
$138
EBITDA ($mm)
$26
EV / rev
3.1x
EV / EBITDA
16.0x
closed 12/22/2006 via

MarketingExperiments.com, acquired MarketingSherpa, Inc.

See 88 Comparable Transactions
synopsis: MarketingExperiments.com, a research firm that conducts real-time marketing experiments, is acquiring MarketingSherpa, Inc., a research firm that publishes marketing case studies and benchmark data. The two research firms will function as separate but close partners.
buyer: MarketingExperiments.com
MarketingExperiments.com conducts real-time marketing campaign tests with research partners such as the New York Times, Reuters Group, and Encyclopedia Britannica. Research areas include e-commerce marketing, e-mail marketing, online advertising, search engine marketing, and subscription marketing. "
 target: MarketingSherpa, Inc.
MarketingSherpa is a research firm publishing practical case studies and benchmark guides for marketing professionals. Topics covered include exclusive data and proven tactics in business-to-business marketing, e-commerce marketing, e-mail marketing, telemarketing, public relations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/19/2006 via BusinessWire

Austin Ventures, L.P., acquired Perseus Development Corporation

See 2062 Comparable Transactions
synopsis: Austin Ventures ("AV") today announced the acquisitions of Perseus Development Corporation, a leading provider of enterprise feedback management (EFM) solutions, and WebSurveyor, a leading provider of online survey tools for business professionals.
buyer: Austin Ventures, L.P.
Austin Ventures has worked with talented entrepreneurs to build valuable companies for nearly twenty-five years. With $3.9 billion under management, AV is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. "
 target: Perseus Development Corporation
Perseus is leading the transition from web survey software to Enterprise Feedback Management (EFM) solutions that help organizations better understand their world.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/7/2005 via PR Newswire

Greenfield Online, Inc., acquired Ciao AG

See 88 Comparable Transactions
synopsis: Greenfield Online, Inc, a leading provider of Internet survey solutions to marketing research and consulting companies, today announced it has completed the acquisition of Munich-based Ciao AG for aggregate consideration valued at approximately $154 million USD.
buyer: Greenfield Online, Inc. (SRVY:$0.00)
Greenfield Online, Inc. is a global interactive media and services company that collects consumer attitudes about products and services, enabling consumers to reach informed purchasing decisions about the products and services they want to buy; and helping companies better understand their customer."
 target: Ciao AG
Ciao GmbH is a global digital media and market research services company. The company's properties and services for consumers and businesses reside in two main areas: Comparison Shopping and Internet Survey Solutions
price ($mm)
$153
rev ($mm)
$25
EBITDA ($mm)
$10
EV / rev
6.2x
EV / EBITDA
15.4x
closed 9/16/2004 via BNC Analysis

Keynote Systems, Inc., acquired Vividence Corp.

See 88 Comparable Transactions
synopsis: Keynote Systems Inc., a Web site performance measurement company, said Thursday that it completed the acquisition of Vividence Corp., a privately-held online customer research company, for $20 million in cash.
buyer: Keynote Systems, Inc.
Founded in 1995, Keynote Systems is the worldwide leader in services that improve online business performance and communications technologies. Keynote helps approximately 2,300 corporate customers and 11,000 individual subscribers become "the best of the best" online. "
 target: Vividence Corp.
For marketers and executives making high-stakes business decisions, Vividence delivers groundbreaking research and actionable insight into online customer experiences, market trends, and industry strategies.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 8/28/2008 via PR Newswire

In-Touch Survey Systems Ltd., will acquire NCI Mobility LLP

See 88 Comparable Transactions
synopsis: In-Touch Survey Systems Ltd. announced that it will acquire NCI Mobility LLP of Chicago, IL. Both NCI and In-Touch provide mobile data capture and brand research programs to Fortune 5000 business-to-consumer companies in the United States.
buyer: In-Touch Survey Systems Ltd. (TSXV:INX:$13.75)
In-Touch provides integrated solutions for custom data capture and mobile marketing solutions for global enterprise customers. Our wide range of interactive data capture products includes the interactive marketing kiosk, mobile tablets and PDAs, web-based solution, and Interactive Voice Response. "
 target: NCI Mobility LLP
NCI Mobility is the expert in event marketing technology. Our client-focused approach combines customized and branded consumer data capture and mobile marketing applications with interactive devices, such as touch-screen kiosks, ultra mobile PCs, and mobile phones.
price ($mm)
$0.08
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/14/2006 via

Millward Brown, acquired All China Strategic Research

See 1 Comparable Transactions
synopsis: Millward Brown, a global leader and recognized authority in brand, communications and media research, today announces that it has signed a joint venture agreement with ACSR, one of China's oldest and most respected market research agencies. The deal sees Millward Brown, through its parent WPP, acquiring the majority of ACSR's stock.
buyer parent: WPP Group, plc
buyer: Millward Brown
Millward Brown is one of the world's top 10 market research organizations. It is an acknowledged leader in understanding and evaluating brand equity and the contribution of the total communications mix to that understanding. "
 target: All China Strategic Research
Over a decade of experience in marketing research, ACSR has a wide range of methodologies for data collection including CATI, CAPI,practicable online panel and online survey.
price ($mm)
rev ($mm)
$6
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/26/2019 via BNC Analysis

AnalitiQs, acquired No Ties

See 128 Comparable Transactions
synopsis: AnalitiQs, a Dutch company that is specialized in predicting and explaining people’s behavior, has acquired No Ties, a Dutch company that supports market research agencies, companies and government institutions with field research.
buyer: AnalitiQs
AnalitiQs is a Dutch company that provides organizations with the insights they need to make better decisions through the clever use of data. They are specialized in predicting and explaining people’s behavior; people in the role of employee as well as in the role of customer. "
 target: No Ties
No Ties is a Dutch company that supports market research agencies, companies and government institutions with field research. They use their Peil.nl database to conduct political and societal research and its inVotes platform to gather opinions on the quality of services/products of organizations.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/2/2011 via Company Press Release

Survey Sampling, Inc., will acquire Opinionology

See 123 Comparable Transactions
synopsis: Survey Sampling International (SSI) and Opinionology announced that they have entered into an agreement to combine, pending regulatory approval, bringing together two of the world’s leading global providers of sampling, data collection and data analytic services.
buyer parent: Providence Equity Partners Inc.
buyer: Survey Sampling, Inc.
Survey Sampling, Inc. ("SSI") is the premier global provider of sampling, data collection and data analytic solutions for survey research. SSI reaches respondents in 72 countries via Internet, telephone, mobile/wireless and mixed access offerings. "
 target: Opinionology
Since 1987, Opinionology (formerly Western Wats) has helped market researchers worldwide gather opinions from consumers and professionals. The collected information is used by business and government to increase understanding and improve our world. Opinionology is a survey research company.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2010 via PR Newswire

The Dieringer Research Group, Inc., acquired Lein-Spiegelhoff, Inc.

See 122 Comparable Transactions
synopsis: The Dieringer Research Group, Inc., a full service marketing research company located in Brookfield, Wisconsin, has acquired the customer base of Lein/Spiegelhoff, a field service research company also in Brookfield, Wisconsin.
buyer: The Dieringer Research Group, Inc.
Since 1974, The Dieringer Research Group (www.thedrg.com) has provided qualitative and quantitative marketing research and consulting services to companies from a wide range of industries, including: Healthcare, Insurance, Technology, Financial Services, Government, Utilities and Manufacturing. "
 target: Lein-Spiegelhoff, Inc.
Lein-Spiegelhoff, Inc., has a reputation based on 35 years of experience with satisfied clients. Specialties include focus groups, individual interviews, phone surveys, product placements, central location testing, ethnographic studies, mock juries, taste tests, in home interviews and music tests.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
Pages:  

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Pages:  
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