Like Splitforce

closed 4/14/2015 via PR Newswire

Localytics, acquired Splitforce

synopsis: Localytics, the complete marketing and analytics platform for mobile and web apps, announced the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences.
buyer: Localytics
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. "
target: Splitforce
Splitforce is an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences and marketing messages and collect data on how each variation performs against the app's key metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/28/2021 via BusinessWire

SmartBear, Inc., will acquire BugSnag Inc.

synopsis: SmartBear, a leading provider of software development and quality tools, will acquire BugSnag, a pioneer in application stability management. The addition of Bugsnag further bolsters an award-winning SmartBear offering that supports quality-first initiatives across every aspect of software delivery.
buyer parent: Francisco Partners Management LLC
buyer: SmartBear, Inc.
SmartBear is a leading provider of software development and quality tools that streamline processes while seamlessly working with the products companies already use. SmartBear's tools cover test automation, API design, collaboration, performance testing, test management, and more. "
target: BugSnag Inc.
Bugsnag is a pioneer in application stability management. They make error monitoring actionable and help enterprises and small businesses stabilize, prioritize and fix bugs. As a full stack solution, Bugsnag is recognized for its best-in-class support for mobile applications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/27/2019 via BusinessWire

Airship, acquired Apptimize

synopsis: Customer engagement company Airship has acquired Apptimize, the most adopted solution for testing and innovating user experiences across mobile apps and other digital channels. Apptimize is the industry’s most advanced solution for testing user experiences across multiple channels including mobile apps, websites and OTT.
buyer: Airship
Airship's Customer Engagement Platform gives brands user-level data, engagement channels, AI orchestration, and services they need to deliver push notifications, emails, SMS, in-app messages, mobile wallet cards, and more to customers at the right moment. "
target: Apptimize
Apptimize is an innovation engine that provides A/B testing and feature release management for native mobile, web, mobile web, hybrid mobile, OTT, and server. Industry leaders like HotelTonight, The Wall Street Journal, and Glassdoor have created amazing user experiences with Apptimize.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/8/2016 via Market Wire

Sauce Labs, acquired TestObject

synopsis: Sauce Labs, Inc. announced its acquisition of TestObject, a real device mobile app testing platform. The combined solution positions Sauce Labs as the only vendor providing automated testing coverage across desktops, emulators, simulators, and real devices for web applications and mobile, web, hybrid and native apps.
buyer: Sauce Labs
Sauce Labs provides the world's largest cloud-based platform for the automated testing of web and mobile applications. Its award-winning service eliminates the time and expense of maintaining an in-house testing infrastructure, freeing development teams to innovate and release better software. "
target: TestObject
TestObject GmbH provides TestObject, a cloud-based service for the automated testing of Android applications that enables users to upload applications and execute tests on various devices in the cloud.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 7/15/2015 via BNC Analysis

Amazon Web Services, Inc, acquired AppThwack

synopsis: Amazon has bought a Portland startup called AppThwack, whose technology helps app developers test their software on a range of mobile devices. It will join Amazon Web Services, the Seattle company's data hosting arm.
buyer parent: Amazon.com, Inc.
buyer: Amazon Web Services, Inc
Launched in 2006, Amazon Web Services (AWS) began exposing key infrastructure services to businesses in the form of web services -- now widely known as cloud computing. "
target: AppThwack
Appthwack develops an android application testing platform that enables users to test the applications on various real devices before going to the market. Its services include automation consulting and creation; self-hosted and private automation on real devices; and multi-device automation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/28/2015 via BNC Analysis

Google Inc., acquired Pulse.io

synopsis: Google announced the acquisition of mobile app performance startup Pulse.io. Pulse.io’s product shows developers how they can speed up their apps. Pulse.io started with a vision for how to bring the world of performance monitoring into the mobile age and their tools have since helped developers ensure their users have a great mobile experience.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: Pulse.io
Pulse.io is an app performance startup. Pulse.io started with a vision for how to bring the world of performance monitoring into the mobile age and their tools have since helped developers ensure their users have a great mobile experience.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/17/2014 via BNC Analysis

CircleCI, acquired Distiller

synopsis: Continuous integration and continuous delivery startup CircleCI has acquired Distiller to add support for testing iOS and Android apps. Distiller automates the build, test and deploy pipeline for mobile applications.
buyer: CircleCI
CircleCI is an automated testing and continuous integration platform for web application developers. CircleCI was founded in 2011 with the mission of giving every developer state of the art automated testing and continuous integration tools. "
target: Distiller
Distiller is a company with the mission to build and deploy iOS apps faster. Distiller automates the build, test and deploy pipeline for mobile applications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/11/2014 via Company Press Release

Microsoft Corporation, acquired HockeyApp

synopsis: Microsoft, the worldwide leader in software, services and solutions that help people and businesses realize their full potential, has acquired HockeyApp, the platform to collect live crash reports, get feedback from users, distribute betas, recruit new testers, and analyze test coverage.
buyer: Microsoft Corporation (MSFT:$159,969.00)
Founded in 1975, Microsoft is the worldwide leader in software, services and solutions that help people and businesses realize their full potential. Microsoft develops, manufactures, licenses, and supports a range of software products and services for various computing devices worldwide. "
target: HockeyApp
HockeyApp is the platform to collect live crash reports, get feedback from your users, distribute your betas, recruit new testers, and analyze your test coverage. The world's best developers rely on HockeyApp to develop the best apps.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/7/2014 via BusinessWire

Docker, acquired Koality

synopsis: Docker, Inc., the company behind the Docker open platform for distributed applications, announced that it has acquired Koality, the developer of a highly regarded continuous integration solution. Koality’s software has been used extensively within the Docker community to significantly shrink continuous integration cycles.
buyer: Docker
Docker, Inc. is the commercial entity behind the open source Docker project, and is the chief sponsor of the Docker ecosystem. Docker is an open platform for developers and sysadmins to build, ship, and run distributed applications. "
target: Koality
Koality's mission is to unleash developers. Their deployed continuous integration software enables developers to spend more time coding and less time waiting by speeding up test suites and eliminating broken builds, all behind-the-firewall.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/25/2014 via BNC Analysis

Google Inc., acquired appurify

synopsis: Google announced that it has acquired Appurify, a startup that lets developers automate testing and optimization of their mobile apps and websites. Appurify will stay open as freemium cross-platform service but get a big boost in distribution as it becomes integrated into the Google developer tool stack.
buyer: Google Inc. (GOOGL:$171,704.00)
Google's innovative search technologies connect millions of people with information every day. Google is a top web property in all major global markets. Google's targeted advertising program provides businesses with measurable results, while enhancing the overall web experience for users. "
target: appurify
Appurify is pioneering on-device debugging, CI testing and performance optimization for mobile applications on real devices. Mobile development teams at some of the world's most prominent companies turn to Appurify's platform to improve the quality and optimize the performance of their applications.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 9/16/2013 via BusinessWire

Splunk Inc., will acquire BugSense

synopsis: Splunk Inc. announced that it has entered into an agreement to acquire BugSense Inc., a leading analytics solution for machine data generated by mobile devices. The addition of BugSense will enhance the ability of Splunk customers to analyze machine data directly from mobile devices and correlate it with other machine-generated data.
buyer: Splunk Inc. (SPLK:$2,343.25)
Splunk is the leading provider of operational intelligence software used to monitor, report and analyze real-time machine data as well as terabytes of historical data–located on-premise or in the cloud. More than half of the Fortune 100 and more than 5,600 service providers use Splunk. "
target: BugSense
BugSense, Inc. provides a tool that collects and analyzes crash reports from mobile applications. It offers a real-time bug tracking service for mobile applications. It supports various mobile platforms, such as Android, WP7, HTML5, GAE, and iOS.
price ($mm)
$9.00
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 7/18/2013 via BNC Analysis

Facebook, will acquire Monoidics

synopsis: Social network Facebook has acquired certain assets of UK-based tech firm Monoidics that specialises in software quality verification. Monoidics’ team will relocate to Facebook’s London offices. The company’s technology will be used by Facebook in its mobile development process to scan for bugs.
buyer: Facebook (FB:$94,399.00)
Facebook is a social utility that helps people better understand the world around them. Facebook develops technologies that facilitate the spread of information through social networks allowing people to share information online the same way they do in the real world. "
target: Monoidics
Monoidics provides cutting-edge solutions for formal verification, memory safety analysis, termination analysis, and security of software. Monoidics solutions are on the forefront of research in automatic formal verification and analysis.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/25/2020 via BNC Analysis

Netcore Solutions Pvt. Ltd., acquired Hansel.io

synopsis: Netcore Solutions, a global MarTech product company, has acquired Hansel.io, a real-time, no code product experience platform in India. Hansel.io enables product and growth teams to place contextual nudges and walkthroughs at the most appropriate time in the customer’s journey to boost conversions and engagement on mobile and web-based apps.
buyer: Netcore Solutions Pvt. Ltd.
Netcore's cloud-based omni-channel, marketing automation solution offers marketers an engagement platform, communication channels (email/sms/voice/social/web/app) and consultative services to help nurture, cross-sell/Up-sell & engage for higher ROI. "
target: Hansel.io
Hansel.io is a real-time, no code product experience platform in India. Hansel.io enables product and growth teams to place contextual nudges and walkthroughs at the most appropriate time in the customer’s journey to boost conversions and engagement on mobile and web-based apps.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/30/2019 via BNC Analysis

SmartBear, Inc., acquired Bitbar

synopsis: SmartBear, the driver behind the industry’s best tools for ensuring quality software delivery, announced the acquisition of Bitbar, provider of the world’s most advanced mobile app test automation platform and device cloud.
buyer parent: Francisco Partners Management LLC
buyer: SmartBear, Inc.
SmartBear is the leader in software quality tools for teams. The company’s products help deliver the highest quality and best performing software possible. Their tools assist with API testing, UI testing, code review and performance monitoring across mobile, web and desktop applications. "
target: Bitbar
Bitbar is the most flexible cloud-based testing platform to automate continuous software delivery. Empowering DevOps teams of all sizes – including Mozilla, WeWork, Google, PayPal, Deutsche Telekom, Square, CBS Interactive, and TomTom.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/24/2016 via BNC Analysis

Smart Software Testing Solutions Inc., acquired pCloudy.com

synopsis: Smart Software Testing Solutions, an automated product testing solutions startup, has acquired the technology solutions of Bengaluru-based smart mobile testing platform pCloudy.
buyer: Smart Software Testing Solutions Inc.
Smart Software Testing Solutions is an automated product testing solutions startup. Their Smart software test platform help agile teams test applications faster than any traditional tool and release to market with more confidence. "
target: pCloudy.com
pCloudy provides an analytics-driven platform for manual and automated testing of apps on real devices, thereby providing a one-stop shop for all product testing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/21/2014 via BNC Analysis

Apple, Inc., acquired Burstly, Inc.

synopsis: Apple has acquired Silicon Beach company Burstly, a deal that could bolster both the iAd platform and the Xcode development suite. Santa Monica, Calif.-based Burstly provides "solutions for the app lifecycle," supporting developers with app testing platform TestFlight and in-app ad management tool SkyRocket.
buyer: Apple, Inc. (AAPL:$273,857.00)
Apple Inc. designs, manufactures and markets mobile communication and media devices, personal computers, and portable digital music players, and a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. "
target: Burstly, Inc.
Burstly offers a full suite of products to power the entire app lifecycle. Their TestFlight is the leading app beta-testing platform. Their FlightPath is an intuitive analytics solution for mobile app developers. Their SkyRocket is an app monetization solution to work with any ad partner.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/15/2021 via GlobeNewswire

Sauce Labs, acquired TestFairy

synopsis: Sauce Labs Inc., the leading provider of continuous testing solutions that deliver digital confidence, has acquired TestFairy, provider of an enterprise-grade, all-in-one mobile platform that helps companies streamline their development processes and release better mobile apps to market with shorter development cycles.
buyer: Sauce Labs
Sauce Labs provides the world's largest cloud-based platform for the automated testing of web and mobile applications. Its award-winning service eliminates the time and expense of maintaining an in-house testing infrastructure, freeing development teams to innovate and release better software. "
target: TestFairy
TestFairy is a mobile testing platform that helps enterprise companies streamline their mobile development process and release better apps to the market, in shorter development cycles.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/14/2021 via Company Press Release

The Qt Company, will acquire Froglogic GmbH

synopsis: Leading global software company, The Qt Company, has announced that it will acquire froglogic GmbH, a major provider of quality assurance tools, such as test automation tools. Froglogic was founded to create a best-of-breed cross platform Graphic User Interface (GUI) test automation tool.
buyer: The Qt Company
Qt Group is a global software company with a strong presence in more than 70 industries and is the leading independent technology behind millions of devices and applications. Qt is used worldwide, and the technology enables its customers to deliver exceptional user experiences. "
target: Froglogic GmbH
froglogic GmbH is a global leader in the software test automation market, providing state-of-the-art solutions to enhance software quality in any industry context. froglogic offers cutting-edge tooling to support GUI test automation, code coverage analysis and test result management.
price ($mm)
$36
rev ($mm)
$8
EBITDA ($mm)
EV / rev
5.4x
EV / EBITDA
closed 4/1/2021 via PR Web

Scout APM, acquired Exceptiontrap

synopsis: Scout APM, a software firm that builds application performance monitoring (APM), announced that they have acquired Exceptiontrap, a Germany based error tracking service with plug-ins for Ruby on Rails and PHP.
buyer parent: Xenon Partners
buyer: Scout APM
Scout APM offers application performance monitoring (APM) “that finds what you can’t see in charts.” Scout helps developers and application administrators gain insight into their software’s performance by providing monitoring of key metrics surrounding software and web-application performance. "
target: Exceptiontrap
Exceptiontrap, based in Germany, is an error tracking service with plug-ins for Ruby on Rails and PHP. Because of the open API, it can also be used with their customer's language of choice. It is an easy to use software with a nice interface, which runs smoothly and is useful for their customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/3/2021 via GlobeNewswire

Sauce Labs, will acquire AutonomIQ

synopsis: Sauce Labs Inc., the leading provider of continuous testing solutions, will acquire AutonomIQ, a leading provider of scriptless test automation solutions. AutonomIQ leverages powerful AI and ML capabilities to help users easily create and execute tests for SaaS and low-code applications.
buyer: Sauce Labs
Sauce Labs provides the world's largest cloud-based platform for the automated testing of web and mobile applications. Its award-winning service eliminates the time and expense of maintaining an in-house testing infrastructure, freeing development teams to innovate and release better software. "
target: AutonomIQ
AutonomIQ is a provider of scriptless test automation solutions. AutonomIQ leverages powerful AI and ML capabilities to help users easily create and execute tests for SaaS and low-code applications. Their cloud platform enables companies to improve quality and reduce risk for their digital products.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/14/2015 via PR Newswire

Localytics, acquired Splitforce

synopsis: Localytics, the complete marketing and analytics platform for mobile and web apps, announced the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences.
buyer: Localytics
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. "
target: Splitforce
Splitforce is an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences and marketing messages and collect data on how each variation performs against the app's key metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2020 via BusinessWire

Upland Software, acquired Localytics

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Localytics, a leading provider of mobile app personalization and analytics solutions. Localytics give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts.
buyer: Upland Software (UPLD:$291.78)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: Localytics
Localytics is a leading mobile engagement platform. They give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. They use all the data surrounding users to deliver highly targeted and personalized engagement campaigns.
price ($mm)
$68
rev ($mm)
$20
EBITDA ($mm)
EV / rev
3.4x
EV / EBITDA
closed 3/8/2017 via PR Newswire

Localytics, acquired Tapglue

synopsis: Localytics, the leading mobile engagement platform, announced the acquisition of Berlin-based Tapglue, an API service to drive mobile user engagement through social features. The acquisition will further fuel Localytics' operations in Europe with a new office in Berlin, which will be led by the Tapglue team.
buyer: Localytics
Localytics is a leading mobile engagement platform. They give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. They use all the data surrounding users to deliver highly targeted and personalized engagement campaigns. "
target: Tapglue
Tapglue is an API service to drive mobile user engagement through social features. Tapglue was founded to easily let developers add a social layer and other engagement features to their apps. The Tapglue platform is now completely open source and available for free to the mobile developer community.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/14/2015 via PR Newswire

Localytics, acquired Splitforce

synopsis: Localytics, the complete marketing and analytics platform for mobile and web apps, announced the acquisition of Splitforce, an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences.
buyer: Localytics
Smart marketing demands powerful analytics. Only Localytics brings app marketing and analytics together in one complete platform. Localytics helps companies such as ESPN, eBay, Fox, and the New York Times create personalized app experiences that drive higher engagement, loyalty and lifetime value. "
target: Splitforce
Splitforce is an automated optimization tool purpose-built for mobile apps. Over 250 mobile applications have used Splitforce to test and target different variations of app experiences and marketing messages and collect data on how each variation performs against the app's key metrics.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/7/2020 via BusinessWire

Upland Software, acquired Localytics

synopsis: Upland Software, Inc., a leader in cloud-based enterprise work management software, has acquired Localytics, a leading provider of mobile app personalization and analytics solutions. Localytics give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts.
buyer: Upland Software (UPLD:$291.78)
Upland Software is a leader in cloud-based enterprise work management software. Upland provides seven enterprise cloud solution suites that enable users to win and engage customers, automate business operations, manage projects and IT costs, and share knowledge throughout the enterprise. "
target: Localytics
Localytics is a leading mobile engagement platform. They give companies the insights and tools they need to improve their mobile app acquisition, engagement and retention efforts. They use all the data surrounding users to deliver highly targeted and personalized engagement campaigns.
price ($mm)
$68
rev ($mm)
$20
EBITDA ($mm)
EV / rev
3.4x
EV / EBITDA
announced 6/12/2019 via BusinessWire

TapHeaven will be merged with Target Circle,

synopsis: Norway-based Target Circle, an ad technology company for the performance industry, and TapHeaven will merge to offer mobile marketers the first User Agent automation platform. TapHeaven provides user acquisition technology that enables marketers to manage data-driven insights, guidance, automation, control, and performance.
buyer: Target Circle
Target Circle is an ad technology company for the performance industry. Headquartered in Norway, Target Circle leads the field in delivering quality fraud-free ad traffic across its aggregated marketplace of more than 450 ad channels, eliminating wasted time and ad spend for their customers. "
target: TapHeaven
TapHeaven provides user acquisition technology that enables marketers to manage insights, guidance, automation, control, and performance. Its user acquisition platform, UA Command Center, helps customers grapple with wasted ad spend, heavy resource requirements, slow and manual execution, and more.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/12/2018 via BNC Analysis

Branch Metrics, purchased Attribution Analytics Business from Tune, Inc.

synopsis: Branch, a leading cross-platform linking and attribution platform, has acquired TUNE's Attribution Analytics business. TUNE is a provider of SaaS solutions for mobile marketing. Their Attribution Analytics platform helps companies improve their user acquisition and retention across apps and web by providing the data they need to get ahead.
buyer: Branch Metrics
Branch is a leading cross-platform linking and attribution platform that unifies user experience and measurement across different devices, platforms, and channels. Branch powers deep links that point back to apps for shares, invites, referrals, and more. "
seller: Tune, Inc.
TUNE's Attribution Analytics platform helps companies improve their user acquisition and retention across apps and web by providing the data they need to get ahead. TUNE is a provider of enterprise SaaS solutions for mobile marketing.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/11/2017 via BNC Analysis

The Weather Network, acquired Addictive Mobility

synopsis: Continuing its transformation to an Information Networks and Data Solutions business, Pelmorex Corp., operator of The Weather Network, MétéoMédia, Eltiempo.es and Clima brands, announced the acquisition of Addictive Mobility, Canada's largest mobile-first data management and media buying platform.
buyer: The Weather Network
Pelmorex Media Inc. blends science, technology and creativity to produce leading multi-platform weather and traveler information services. Flagship brands include The Weather Network and MétéoMédia, Canada's most popular weather and information websites and applications. "
target: Addictive Mobility
Addictive Mobility is a Canada-based mobile advertising technology company that works with many Fortune 500 brands. The company’s vision is to solve the marketing challenges of tomorrow’s CMOs by building the world’s most agile technology platform that is holistic, efficient, and transparent.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 6/27/2017 via PR Newswire

Apsalar Inc merged with Singular,

synopsis: Singular, the global leader in unified marketing analytics, announced the completion of its merger of Apsalar, a pioneer in mobile app attribution and audience management, into the Singular platform.
buyer: Singular
Singular enables data-oriented marketers to connect, measure, and optimize siloed marketing data, giving them the most vital insights they need to drive ROI. "
target: Apsalar Inc
Apsalar provides mobile measurement & user intelligence solutions for enterprise marketers, allowing them to effectively measure mobile marketing efforts and lifetime value.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/5/2014 via BNC Analysis

HasOffers, acquired MobileDevHQ

synopsis: Attribution analytics company Tune has acquired MobileDevHQ, which provides companies with analytics for their inbound app marketing. MobileDevHQ works as a Software-as-a-Service solution for mobile marketers, enabling them to measure app store visibility, search rankings and competitive intelligence.
buyer: HasOffers
HasOffers is an affiliate tracking software that allows online businesses to track and manage their own affiliate programs. In other words, its technology enables online businesses to pay affiliates/publishers for real sales, leads and/or any other user engagement. "
target: MobileDevHQ
MobileDevHQ provides companies with analytics for their inbound app marketing. It works as a Software-as-a-Service solution for mobile marketers, enabling them to measure app store visibility, search rankings and competitive intelligence.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/20/2020 via PR Web

Perseus Group, acquired Tune, Inc.

synopsis: TUNE, a partner marketing platform, was acquired into the Perseus operating group of Constellation Software. The addition of TUNE, along with previous acquisitions, allows Perseus to offer the largest source of software for performance marketing professionals and networks, worldwide.
buyer parent: Constellation Software, Inc.
buyer: Perseus Group
The Perseus Group is an operating group of Constellation Software Inc. Perseus acquires and invests in software businesses that are committed to providing long-term solutions and life-long partnerships to customers. "
target: Tune, Inc.
TUNE builds technology that powers successful marketing partnerships across mobile and web. The TUNE Partner Marketing Platform is the industry’s most flexible SaaS platform for building, managing, and growing partner programs for Advertisers and Networks.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/25/2021 via Company Press Release

Kalibrate Technologies plc, acquired Intalytics

synopsis: UK-based Kalibrate has acquired Intalytics, a leader in location-based predictive analytics. The acquisition will add a suite of new products and solutions to Kalibrate, including SiteIntel (proprietary web-based location analysis platform), custom analytics & predictive models for real estate and marketing, data offerings, and consulting services.
buyer parent: Hanover Investors Management LLP
buyer: Kalibrate Technologies plc (:$33.04)
Kalibrate is a UK-based fuel pricing specialist. Kalibrate’s decision-making software empowers fuel and convenience retailers across the globe with the market intelligence, micro-local data, and precision pricing and planning tools they need to gain real competitive advantage. "
target: Intalytics
Intalytics is a provider of world-class predictive analytics tools and technologies. Intalytics leverages cutting-edge modeling techniques, third-party datasets, and web-based analytical tools through its SiteIntel platform to deliver accurate and actionable real estate and marketing solutions.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 11/14/2018 via PR Newswire

Pareteum Corporation, will acquire iPass, Inc.

synopsis: Pareteum Corporation, a leading provider of mobile networking software and services, will acquire iPass, Inc., a leading provider of global mobile connectivity solutions. iPass's technology enables wireless users to automatically transition between Wi-Fi and cellular so they can stay connected to work and life.
buyer: Pareteum Corporation (TEUM:$32.44)
Pareteum Corporation is a leading provider of mobile networking software and services. Pareteum empowers Mobile Virtual Network Operators (MVNOs) and Mobile Network Operators (MNOs) by providing a patented cloud based mobile communications infrastructure, operating software and managed services. "
target: iPass, Inc. (IPAS:$44.48)
iPass is a leading provider of global mobile connectivity solutions. iPass's technology enables wireless users to automatically transition between Wi-Fi and cellular so they can stay connected to work and life. Their technology also lets businesses gather rich insights based on customer location.
price ($mm)[EV]
$22 [$24]
rev ($mm)
$44
EBITDA ($mm)
EV / rev
0.5x
EV / EBITDA
closed 7/31/2019 via BNC Analysis

T-Mobile USA, Inc., acquired PushSpring

synopsis: T-Mobile, a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play, has acquired PushSpring, a company that makes mobile marketing easy, with self-service tools, actionable audience data, and integrations across the industry.
buyer parent: Deutsche Telekom
buyer: T-Mobile USA, Inc. (TMUS:$44,998.00)
T-Mobile USA is a national provider of wireless voice, messaging, and data services capable of reaching over 293 million Americans where they live, work, and play. Around the country, T-Mobile's Personal Coverage Check gives customers a clear picture of their local coverage. "
target: PushSpring
PushSpring makes mobile marketing easy, with self-service tools, actionable audience data, and integrations across the industry. PushSpring aggregates data about users and sorts them into audience profiles that publishers can target based on life stage, interests and the type of apps people use.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/17/2017 via BNC Analysis

Digital Virgo, acquired Addict Mobile

synopsis: Digital Virgo announced that it has acquired Addict Mobile, a company specialized in the acquisition of mobile traffic. Addict Mobile's flagship product is a platform dedicated to the optimization of advertising campaigns on mobile applications.
buyer: Digital Virgo
Founded in 1989, Digital Virgo provides a broad range of interactive mobile phone services, B2C for digital entertainment and B2B for internet audience monetization. With a global presence in 30 countries, Digital Virgo addresses a 1 billion users market. "
target: Addict Mobile
Addict Mobile is a research-driven startup dedicated to mobile advertising technologies and services. They are a small dedicated team based in Paris committed to bringing a revolution in mobile marketing worldwide through innovation and technology.
price ($mm)
rev ($mm)
$14
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 12/10/2015 via BNC Analysis

SimilarWeb, acquired Quettra

synopsis: Israeli web analytics and traffic measurement startup SimilarWeb announced that it has acquired Quettra, a provider of mobile analytics and measurement tools founded by Ankit Jain, the former head of search and discovery in the Google Play store. The whole Quettra team is joining SimilarWeb as part of the acquisition.
buyer: SimilarWeb
SimilarWeb is the global leader in Web Measurement & Online Competitive Intelligence. Using the largest international online panel, SimilarWeb provides website analytics tools which unlock the traffic statistics for any website. "
target: Quettra
Quettra is a mobile intelligence company focusing on personalizing mobile experiences and monetization by understanding users' interactions with their phone from a very deep operating system level view.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2015 via BusinessWire

WPP Group, plc, acquired Medialets

synopsis: WPP, a leader in the application of technology to marketing, announces that it has acquired Medialets Inc., creator of technology that helps marketers manage and measure the complete return on investment of mobile ad campaigns.
buyer: WPP Group, plc (WPP:$17,321.00)
WPP is the world leader in marketing communications services. They are made up of leading companies in: Advertising; Media Investment Management; Data Investment Management; Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; and more. "
target: Medialets
Medialets is the most advanced media measurement company in mobile advertising. Servo™, Medialets’ core product, is an ad server developed from the ground up for device-based campaigns, so the world’s top marketers can measure complete mobile ROI, tracking all conversions across all user sessions.
price ($mm)
$22
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 6/12/2014 via PR Newswire

HERE, will acquire Medio Systems, Inc.

synopsis: HERE, a leader in navigation, mapping and location experiences, announced plans to acquire Medio Systems Inc., a Seattle-based company that is a pioneer in the emerging field of real-time predictive analytics.
buyer parent: Nokia Corporation
buyer: HERE
HERE, a Nokia company, is a leader in mapping and location intelligence. They combine highly accurate and fresh maps with cloud technology to enable rich, real-time location experiences in a broad range of connected devices – from smartphones and tablets to wearables and vehicles. "
target: Medio Systems, Inc.
Medio is the world’s largest provider of predictive app analytics and the leader in optimizing the lifetime value of mobile customers. The company currently tracks and analyzes over one billion events every day.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 4/16/2021 via BNC Analysis

LINK Mobility AS, will acquire MarketingPlatform

synopsis: LINK Mobility Group Holding ASA, Europe’s leading provider of mobile messaging and mobile services, will acquire MarketingPlatform, an omnichannel marketing platform in Denmark. MarketingPlatform helps thousands of companies with their email marketing and marketing automation needs. Their platform covers email, SMS, web & app, and social media.
buyer parent: ABRY Partners, LLC
buyer: LINK Mobility AS (OB:LINK:$423.85)
Headquartered in Norway, LINK Mobility Group AS is Europe’s leading provider within mobile communications, specializing in messaging, digital services and data intelligence. The Group offers a wide range of innovative and scalable solutions across industries and sectors. "
target: MarketingPlatform
MarketingPlatform is a leading omnichannel marketing platform in Denmark. MarketingPlatform helps thousands of companies across Europe with their email marketing and marketing automation needs. Their omnichannel marketing platform covers email, SMS, web & app, and social media.
price ($mm)
$15
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/19/2021 via BNC Analysis

Kaleyra S.p.a, will acquire mGage

synopsis: Kaleyra announced it has signed a definitive agreement to acquire mGage, a Vivial company. mGage serves its customers through its cloud-based enterprise mobile messaging platform Communicate Pro, their API solution Connect, as well as Omnichannel mobile messaging offering such as SMS, MMS and RCS.
buyer: Kaleyra S.p.a (AMEX:KLR:$147.37)
Kaleyra is a leading CPaaS (Communication-Platform-as-a-Service) company, empowering businesses to communicate safely, securely, and seamlessly. With offices in Europe, Asia, and the United States, Kaleyra has become a worldwide provider of innovative cloud-based communications solutions. "
target parent: Blackstone Group LP
target: mGage
mGage is a global mobile engagement provider with more than 15 years of mobile CRM (mCRM) experience. Their SaaS, cloud-based technology enables brands to intelligently personalize mobile communications for the omni-channel consumer, across marketing and customer care interactions.
price ($mm)
$215
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/11/2020 via BNC Analysis

MessageMedia, acquired SimpleTexting

synopsis: Australian business messaging provider MessageMedia has acquired US-based messaging platform SimpleTexting as part of plans to extend its existing presence in the North American market. SimpleTexting makes it fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.
buyer: MessageMedia
MessageMedia is Australia's largest business mobile messaging service provider. Through its reliable and innovative IT solutions and award-winning customer service, MessageMedia helps businesses of all sizes deliver business efficiencies, improve customer engagement and increase revenue. "
target: SimpleTexting
SimpleTexting is a US-based messaging platform. They make it easy, fast and affordable to send SMS marketing campaigns or engage in 1-on-1 conversations with customers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/18/2020 via Company Press Release

FLEX Capital, acquired Egoditor GmbH

synopsis: FLEX Capital acquired a majority stake in the QR code specialist Egoditor. Egoditor’s unique product, the “QR Code Generator PRO” software for advanced users, is a user friendly SaaS solution based on a ready-to-use self-service approach. Egoditor has a strong global presence in more than 180 countries.
buyer: FLEX Capital
FLEX Capital is a Private Equity Fund for profitable and growing companies in the German Internet and Software industries. "
target: Egoditor GmbH
Egoditor’s unique product, the “QR Code Generator PRO” software for advanced users, is a user friendly SaaS solution based on a ready-to-use self-service approach. Egoditor has a strong global presence in more than 180 countries.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/28/2020 via BNC Analysis

Affle, will acquire Mediasmart

synopsis: Affle, a Singapore-based consumer intelligence technology company, will acquire Mediasmart, a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns.
buyer: Affle (NSEI:AFFLE:$43.81)
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers. "
target: Mediasmart
Mediasmart is a Spanish mobile advertising technology company. Mediasmart offers an integrated mobile advertising platform with unique incremental impact measurability for Proximity and App marketing campaigns. Mediasmart enables businesses to be smart about their media buying on mobile.
price ($mm)
$5.61
rev ($mm)
$7
EBITDA ($mm)
EV / rev
0.9x
EV / EBITDA
closed 10/17/2018 via Market Watch

EQ Works, acquired Tapped Mobile

synopsis: EQ Works, North America's leader in Location Behaviour data and intelligence, is pleased to announce that it has completed the acquisition of Tapped Mobile, bringing together two of Canada's leaders in mobile data and location based marketing solutions. Tapped Mobile is a leading Canadian provider of mobile advertising technology solutions.
buyer: EQ Works (TSXV:EQ:$6.06)
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time. "
target: Tapped Mobile
Tapped Mobile is a leading Canadian provider of mobile advertising technology solutions. The company offers Canadian brands a unique approach to mobile marketing by leveraging partnerships with the world's leading mobile ad technology companies.
price ($mm)
$0.54
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like Splitforce


read more

Splitforce

BugSnag Inc.

Apptimize

TestObject

AppThwack

Pulse.io

Distiller

HockeyApp

Koality

appurify

BugSense

Monoidics

Hansel.io

Bitbar

pCloudy.com

Burstly, Inc.

TestFairy

Froglogic GmbH

Exceptiontrap

AutonomIQ

read more

Splitforce

read more

Localytics

Tapglue

Splitforce

read more

Localytics

TapHeaven

Tune, Inc.

Addictive Mobility

Apsalar Inc

MobileDevHQ

Tune, Inc.

Intalytics

iPass, Inc.

PushSpring

Addict Mobile

Quettra

Medialets

Medio Systems, Inc.

MarketingPlatform

mGage

SimpleTexting

Egoditor GmbH

Mediasmart

Tapped Mobile

Geography
Matching Companies
Ticker: NSEI:AFFLE
 
 
 
 
 
 
 
 
Affle
Affle
Affle is a company in Singapore that builds leading Mobile Audience Intelligence and Analytics Platforms. Their platforms help deliver end-to-end mobile commerce & marketing solutions with greater ROI and transparency for marketers, commerce marketplaces, app developers and publishers.
year
2020
rev ($mm)
$43.81
EBITDA ($mm)
$11.42
EBIT ($mm)
$9.79
Net Income ($mm)
$8.60
Employees
232
  • drill down
  • watch
Ticker: AIM:APPS
 
 
 
 
 
 
 
 
AppScatter
AppScatter
Based in the UK, AppScatter is a B2B SaaS platform that distributes, manages and monitors mobile apps across multiple app stores worldwide. Its centralized distribution and management platform integrates with the world’s top app stores serving thousands of app developers.
year
2018
rev ($mm)
$2.57
EBITDA ($mm)
EBIT ($mm)
($9.69)
Net Income ($mm)
Employees
30
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Mobiquity Technologies
Mobiquity Technologies
Mobiquity Technologies, Inc., is a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising.
year
2018
rev ($mm)
$0.46
EBITDA ($mm)
($5.98)
EBIT ($mm)
($6.00)
Net Income ($mm)
Employees
10
  • drill down
  • watch
Ticker: NYSE:RAMP
 
 
 
 
 
 
 
 
LiveRamp
LiveRamp
LiveRamp provides the identity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp IdentityLink connects people, data, and devices across the digital and physical world.
year
2020
rev ($mm)
$429.55
EBITDA ($mm)
($75.18)
EBIT ($mm)
($104.58)
Net Income ($mm)
Employees
1150
  • drill down
  • watch
Ticker: MRIN
 
 
 
 
 
 
 
 
Marin Software
Marin Software
Founded in April 2006 by seasoned digital marketing and enterprise software professionals, Marin Software Incorporated provides a leading cross-channel performance advertising cloud used by brands and agencies to measure, manage and optimize ad spend across the web and mobile devices.
year
2014
rev ($mm)
$99.35
EBITDA ($mm)
($26.83)
EBIT ($mm)
($33.63)
Net Income ($mm)
Employees
500
  • drill down
  • watch
Ticker: TSE:7068
 
 
 
 
 
 
 
 
Feedforce Inc.
Feedforce Inc.
Based in Tokyo, Japan, Feedforce Inc. is an advertising company that specializes in digital marketing. Feedforce develops and provides marketing support services that make full use of technologies such as data feed, structured data, and ID linkage.
year
2019
rev ($mm)
EBITDA ($mm)
EBIT ($mm)
Net Income ($mm)
Employees
0
  • drill down
  • watch
Ticker: AIM:VNET
 
 
 
 
 
 
 
 
Vianet Group plc
Vianet Group plc
Vianet Group is a leading provider of actionable management information and business insight created through combining data from their smart Internet of Things ('IOT') solutions and external information sources.
year
2017
rev ($mm)
$18.85
EBITDA ($mm)
$3.66
EBIT ($mm)
$3.19
Net Income ($mm)
$1.49
Employees
159
  • drill down
  • watch
Ticker: AIM:GBO
 
 
 
 
 
 
 
 
Globo Plc
The Globo Group has established itself as one of the market leaders in the Greek ICT market. It provides e-business and telecom software products and related services to the private and governmental sectors in Greece as well as developing and operating broadband wired and wireless networks.
year
2013
rev ($mm)
$97.49
EBITDA ($mm)
$43.39
EBIT ($mm)
$35.60
Net Income ($mm)
$34.53
Employees
165
  • drill down
  • watch
Ticker:
 
 
 
 
 
 
 
 
Meltwater
Meltwater
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside.
year
2019
rev ($mm)
$345.83
EBITDA ($mm)
($6.18)
EBIT ($mm)
($20.70)
Net Income ($mm)
Employees
1871
  • drill down
  • watch
Ticker: ICLK
 
 
 
 
 
 
 
 
IClick Interactive Asia
iClick Interactive Asia Group Limited is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. iClick's platform possesses omni-channel marketing capabilities and fulfils various marketing objectives.
year
2020
rev ($mm)
$232.73
EBITDA ($mm)
$2.29
EBIT ($mm)
($5.85)
Net Income ($mm)
Employees
884
  • drill down
  • watch
Ticker: LLNW
 
 
 
 
 
 
 
 
Limelight Networks
Limelight Networks
Limelight Networks, Inc. provides solutions that enable business and technology decision makers to profit from the shift of content and advertising to the online world, the explosive growth of mobile and connected devices, and the migration of IT applications and services into the cloud.
year
2013
rev ($mm)
$177.70
EBITDA ($mm)
($9.67)
EBIT ($mm)
($40.60)
Net Income ($mm)
Employees
  • drill down
  • watch
Ticker: BIT:AXEL
 
 
 
 
 
 
 
 
axélero S.p.A.
axélero S.p.A.
axélero provides effective and innovative digital advertising and digital marketing solutions, tailor-made for small, medium and large enterprises and national and local institutions to gain greater visibility, useful contacts and concrete business results.
year
2016
rev ($mm)
$51.93
EBITDA ($mm)
$4.31
EBIT ($mm)
$3.12
Net Income ($mm)
$1.49
Employees
21
  • drill down
  • watch
Ticker: TSXV:EQ
 
 
 
 
 
 
 
 
EQ Works
EQ Works
EQ Works provides a smarter way to target customers and reach audiences. EQ’s user-friendly technical platform provides complete self-serve or managed service solutions for businesses and agencies, allowing them to track and optimize campaigns in real-time.
year
2019
rev ($mm)
$6.06
EBITDA ($mm)
($0.56)
EBIT ($mm)
($0.66)
Net Income ($mm)
Employees
28
  • drill down
  • watch
Ticker: ADAT
 
 
 
 
 
 
 
 
AuthentiDate Holding Corp
AuthentiDate Holding Corp
Authentidate® is a worldwide provider of secure workflow management software and web-based services. The company's automated and trusted workflow solutions enable enterprises and office professionals to employ rules-based electronic forms and web and fax based communication capabilities.
year
2011
rev ($mm)
$2.80
EBITDA ($mm)
($16.56)
EBIT ($mm)
($18.07)
Net Income ($mm)
Employees
37
  • drill down
  • watch
Ticker: AIM:INTQ
 
 
 
 
 
 
 
 
InternetQ PLC
InternetQ PLC
InternetQ is one of the world's most successful Mobile, Social & APP-based service providers. Their disruptive mobile marketing, rich media and advertising platforms enable clients to profitably engage with the emerging social entertainment ecosystem.
year
2013
rev ($mm)
$151.44
EBITDA ($mm)
$14.25
EBIT ($mm)
$12.92
Net Income ($mm)
$11.84
Employees
155
  • drill down
  • watch