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closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/3/2021 via PR Newswire

AmeriLife Group, LLC, acquired DFS Marketing Inc.

synopsis: AmeriLife Group, LLC, a national leader in developing, marketing, and distributing annuity, life, and health insurance solutions, has acquired DFS Marketing, an FMO distributing annuity and life insurance through independent agents.
buyer: AmeriLife Group, LLC
AmeriLife, based in Clearwater, Florida, is a national leader in developing, marketing and distributing annuity, life and health insurance solutions to protect the health and retirement needs of consumers. "
target: DFS Marketing Inc.
DFS Marketing is an Insurance Marketing Organization (IMO) dedicated to meeting the needs of Insurance Professionals who focus their practice on the sale of Life Insurance and Annuities, including Fixed Indexed Annuities and Indexed Universal Life.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 8/23/2017 via Company Press Release

Barkley, acquired Meers Advertising

synopsis: Barkley announced that it is starting a dedicated group focused specifically on the health and finance sectors. As part of the initiative, Meers Advertising will join Barkley. Meers Advertising specializes in brands that protect the financial security of everyday people, in sectors such as health insurance and financial services.
buyer: Barkley
Barkley offers a full range of marketing communications services including advertising, public relations, cause branding, sponsorships and events, relationship marketing, social media, design, media planning and buying, motion graphics, research and interactive marketing. "
target: Meers Advertising
Meers Advertising specializes in brands that protect the financial security of everyday people. Brands in categories like insurance and financial services, to put a fine point on it. Meers knows how to connect these brands to their customers, even the elusive ones.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/10/2017 via PR Newswire

Dressander|BHC, acquired Vick & Associates

synopsis: A leading independent financial marketing organization, Dressander|BHC (DBHC) has acquired another prominent FMO, Vick & Associates, as part of its growth plans. DBHC supports agents and financial advisors in providing solutions and products to help clients meet and protect their retirement-planning needs.
buyer parent: Futurity First Financial Corporation
buyer: Dressander|BHC
Dressander|BHC represents many annuity & life insurance companies and has access to the most of the industry's distribution products. It provides lead-generation systems, marketing strategies & tools, and turnkey seminar solutions to help independent producers see people and close business. "
target: Vick & Associates
Vick & Associates, Inc. is a National Marketing Organization for life and annuities, representing some of the most competitive and financially stable insurance companies in the industry. They provide marketing and sales support for successful financial advisors across the country.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/17/2013 via BusinessWire

Brian Unlimited Distribution Company, acquired South Shore Venture Enterprises LLC

synopsis: Budco announced that it has acquired South Shore Venture Enterprises LLC. South Shore specializes in direct marketing to senior citizens and represents 38 Medicare Advantage and Medicare Supplement plans. The addition of South Shore expands Budco's footprint in the healthcare and insurance vertical markets.
buyer parent: Glencoe Capital LLC
buyer: Brian Unlimited Distribution Company
Budco is a leading provider of end-to-end marketing solutions to Fortune 100 companies. As The Dialogue Company, Budco helps clients build strong relationships with business and consumer audiences by facilitating ongoing, two-way communication through leading-edge technology. "
target: South Shore Venture Enterprises LLC
South Shore is a consulting firm with national strategic partners that provide turn-key services as well as direct mail, premiums and phone services for national companies. South Shore specializes in marketing to seniors.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 9/26/2012 via PR Newswire

Retail Benefits, acquired My HSA Rewards

synopsis: Retail Benefits announced the acquisition of My HSA Rewards, an innovative program that allows employees to use cash back from shopping to reduce healthcare costs. My HSA Rewards pioneered the ability for individuals to easily fund their Health Savings Accounts simply by depositing cash back rewards they earned while shopping online.
buyer: Retail Benefits
Retail Benefits uses proprietary technology to merge the affiliate online marketing space with the employee benefit world, non-profit fund raising and loyalty sectors, creating a flexible platform that can be used to offer an infinite number of employee or customer incentives. "
target: My HSA Rewards
My HSA Rewards is a smart cash rewards program that helps save money for current and future healthcare costs. How it works is simple: users earn cash in return for your every day spending, which is then deposited into their Healthcare Savings Account.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 2/14/2020 via BusinessWire

Arch Capital Group Ltd., will acquire Precision Marketing Asia Pacific

synopsis: Arch Reinsurance, a wholly owned subsidiary of Arch Capital Group Ltd., has entered into an agreement in principle to obtain a majority stake in Precision Marketing Asia Pacific, an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
buyer: Arch Capital Group Ltd. (ACGL:$6,928.20)
Arch Capital Group Ltd., a Bermuda-based company, provides insurance, reinsurance and mortgage insurance on a worldwide basis through its wholly owned subsidiaries. Arch Worldwide Reinsurance Group, a part of Arch Capital Group Ltd., provides reinsurance to its clients around the globe. "
target: Precision Marketing Asia Pacific
Precision Marketing Asia Pacific (PMAP) is an Australian company that provides data-driven marketing solutions to banks, insurance companies, retailers and health care organizations across the Asia-Pacific region.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 11/26/2019 via Company Press Release

UDG Healthcare plc, acquired Canale Communications

synopsis: UDG Healthcare, an Ireland-based global leader in healthcare advisory, communications, commercial, clinical and packaging services, has acquired Canale Communications, a strategic communications and creative firm exclusively serving the life science and healthcare industries.
buyer: UDG Healthcare plc (LSE:UDG:$1,298.52)
Headquartered in Ireland, UDG Healthcare is a global leader in healthcare advisory, communications, commercial, clinical and packaging services. The Group is organised and managed across two divisions: Ashfield and Sharp, and employs 8,700 people in 26 countries. "
target: Canale Communications
Canale Communications is a strategic communications and creative firm exclusively serving the life science and healthcare industries. It has worked with more than 300 biotech, health tech, and pharmaceutical companies at virtually every stage of development.
price ($mm)
$20
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/29/2019 via BNC Analysis

Cult Collective LP, acquired Red Dragon Marketing

synopsis: Cult Collective, a premier marketing services firms devoted to helping brands achieve irrational customer loyalty and enjoy cult-like status, has acquired Red Dragon Marketing. Red Dragon specializes in marketing for the healthcare, cannabis and construction industries.
buyer: Cult Collective LP
Cult Collective is one of North America's premier marketing services firms devoted to helping brands achieve irrational customer loyalty and enjoy cult-like status. Cult Collective helps brands remain relevant in a world where consumers have too many choices and too little time. "
target: Red Dragon Marketing
Red Dragon Marketing Inc. (RDM) is a full-service marketing firm. They specialize in the delivery of digital and traditional marketing services for the healthcare, cannabis, and construction industries across North America.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/22/2019 via BusinessWire

Perficient, Inc., acquired Sundog

synopsis: Perficient, Inc., the leading digital transformation consulting firm serving Global 2000 and other large enterprise customers throughout North America, announced it has completed the acquisition of Sundog Interactive, Inc., a marketing and technology consulting firm that delivers Salesforce solutions for the world’s leading manufacturers.
buyer: Perficient, Inc. (PRFT:$577.27)
Perficient is a leading digital transformation consulting firm. With information technology, management consulting, and creative capabilities, Perficient and its Perficient Digital agency deliver vision and value with outstanding digital experience, business optimization, and industry solutions. "
target: Sundog
Sundog specializes in marketing strategy, lead management, mobile and web development, measurement and insights, technology integration and more. Sundog has 20 years in marketing, technology and integration, employs trusted experts, has over 100 certifications in Salesforce, Sitecore and more.
price ($mm)
$14
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 12/19/2016 via PR Newswire

Grey Group, acquired Tank

synopsis: Grey Group, the global marketing communications company, announced it has acquired Tank, a leading full-service healthcare and consumer agency with offices in Montreal. Tank serves several major brands nationally and internationally, including Audi Canada, Bristol-Myers Squibb, Pfizer, TELUS, Industrial Alliance and Mondou.
buyer parent: WPP Group, plc
buyer: Grey Group
Grey Group ranks among the largest global communications companies. Under the banner of "Grey Famously Effective Since 1917", the agency serves a blue-chip client roster of many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Pfizer, Canon, 3M and Boehringer Ingelheim. "
target: Tank
Tank is an independent agency specializing in marketing communications. With offices in Montreal, Toronto and New York, Tank serves several major brands nationally and internationally, including Audi Canada, Bristol-Myers Squibb, Pfizer, TELUS, Industrial Alliance and Mondou.
price ($mm)
rev ($mm)
$10
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 9/9/2015 via BNC Analysis

Imprezzio Inc., acquired Knight Marketing

synopsis: Knight Marketing, an 18-year-old marketing firm based in Sarasota, Fla., became part of a global marketing group, Imprezzio Media, when it was acquired by the group’s Spokane, Wash.-based holding company, DaRK Capital.
buyer: Imprezzio Inc.
Imprezzio Inc. is a global enterprise software solution provider. The company blends contact management, sales leads, marketing processes, and workflow automation to help predict and manage sales pipelines, so businesses can deliver high-quality customer experience every time. "
target: Knight Marketing
Knight Marketing is an 18-year-old marketing firm focused on guiding clients in healthcare, the life sciences and diverse industries through solid strategies that lead to measurably positive results.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 10/4/2012 via BusinessWire

Prime Access merged with Global Advertising Strategies, Inc.,

synopsis: Global Advertising Strategies has announced the acquisition of Prime Access. The newly-formed agency will fuse together healthcare marketing capabilities of both shops and will operate as Prime Access, becoming the only cross-cultural agency able to provide counsel across 18 cultures and in 35 languages.
buyer: Global Advertising Strategies, Inc.
Global Advertising Strategies is a full-service cross-cultural and international marketing and communications agency headquartered in New York. Its client base consists of some of the world’s leading brands in the pharmaceutical, lifestyle, travel, entertainment, financial, and media industries. "
target: Prime Access
Prime Access is a full-service marketing and advertising agency that creates customized marketing programs targeted to the multicultural consumers and social networks of the New American Marketplace, inclusive of Hispanic, African-American and GLBT consumers.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
announced 12/13/2011 via PR Newswire

Ogilvy Public Relations Worldwide, will acquire Mind Resource Healthcare Consulting Limited

synopsis: Ogilvy Public Relations Worldwide has agreed to acquire a majority stake in the healthcare communications firm Mind Resource Healthcare Consulting Limited. Mind Resource is a leading firm in the highly specialised field of healthcare communications which includes disease awareness, patient education, and medical education.
buyer parent: WPP Group, plc
buyer: Ogilvy Public Relations Worldwide
Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader. Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. "
target: Mind Resource Healthcare Consulting Limited
Mind Resource is a full service healthcare consultancy with highly specialised experts in all spectrums of strategic healthcare communications covering press relations, issue management and lobbying, media training for healthcare professionals, consumer communications, and more.
price ($mm)
rev ($mm)
$2
EBITDA ($mm)
EV / rev
0.0x
EV / EBITDA
closed 4/21/2021 via PR Newswire

Integrity Marketing Group, acquired Deft Research, LLC

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, has acquired Deft Research, LLC, the healthcare industry's leading source for consumer and market data.
buyer: Integrity Marketing Group
Integrity Marketing Group is America's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: Deft Research, LLC
Deft Research, headquartered in Minneapolis, Minnesota, is the leading resource for timely, reliable health insurance consumer insights and market information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/5/2021 via BusinessWire

Digital Media Solutions, acquired Crisp Results

synopsis: Digital Media Solutions, Inc., a provider of technology and digital performance marketing solutions, has acquired Crisp Results, a leader in performance based marketing solutions. Crisp Results mixes data, design, & technology to create acquisition solutions. The company focuses on medicare, final expense insurance, auto insurance, and healthcare.
buyer: Digital Media Solutions (DMS:$332.86)
Digital Media Solutions (DMS) is the largest single entry point for scalable and reliable people-based marketing solutions. DMS deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide meaningful, insightful customer acquisition campaigns. "
target: Crisp Results
Crisp Results is a leader in performance based marketing solutions. Crisp Results mixes data, design, technology, & innovation to create the perfect blend of acquisition solutions. The company focuses on medicare insurance, final expense insurance, auto insurance, and healthcare.
price ($mm)
$45
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 3/23/2015 via GlobeNewswire

ExlService Holdings, Inc., acquired RPM Direct LLC

synopsis: EXL, a leading business process solutions company, announced that it has acquired RPM Direct, LLC. RPM specializes in analyzing large consumer data sets to segment populations, predict response rates, forecast customer lifetime value, design and execute targeted, multi-channel marketing campaigns.
buyer: ExlService Holdings, Inc. (EXLS:$786.25)
EXL is a leading business process solutions company that looks deeper to drive business impact through integrated services and industry knowledge. EXL provides operations management, decision analytics and technology platforms. "
target: RPM Direct LLC
RPM Direct is a technology-enabled database, data analytics, and marketing solutions company focused exclusively around the needs of the insurance and healthcare companies. RPM has focused on the insurance industry, including property & casualty, life and health, since its inception in 2001.
price ($mm)
$51
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/15/2020 via BusinessWire

W2O Group, acquired 21GRAMS NY

synopsis: W2O, the leading independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector, announced the acquisition of 21GRAMS, a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human.
buyer parent: New Mountain Capital, LLC
buyer: W2O Group
W2O is an independent provider of analytics-driven, digital-first marketing and communications to the healthcare sector. W2O applies analytics models, methodologies and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. "
target: 21GRAMS NY
21GRAMS is a rapidly growing, strategic and creative marketing, advertising and patient/medical education agency dedicated to making healthcare more human. 21GRAMS was built to be different by design, fusing advertising and education for the first time in an agency model.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 5/29/2019 via BNC Analysis

Evoke Group, acquired KYNE

synopsis: Evoke Group, a marketing, media and communications agency designed for health and wellness, has acquired KYNE, a health communications agency dedicated to helping improve and save lives. KYNE creates programs that achieve real change, leverage their skills, expertise and passion to break down barriers.
buyer parent: Huntsworth PLC
buyer: Evoke Group
Evoke Group is a marketing, media and communications agency designed for health and wellness. Purpose-built to help their clients navigate complex landscape, they’re bound by a common vision: to make Health More Human. "
target: KYNE
KYNE is a health communications agency dedicated to helping improve and save lives. They create programs that achieve real change, leverage their skills, expertise and passion to break down barriers. They develop and deliver tailored programs to meet clients' goals and objectives.
price ($mm)
$17*
rev ($mm)
$10
EBITDA ($mm)
EV / rev
2.0x
EV / EBITDA
closed 9/26/2018 via PR Newswire

2e Creative, acquired Fire & Rain

synopsis: St. Louis-based 2e Creative, an internationally recognized full-service agency with a portfolio of global life science clients, announced the acquisition of Fire & Rain, an independent field force training, leadership development, and meetings and events consultancy based in Evansville, Indiana.
buyer: 2e Creative
2e Group is an independent full-service launch and growth agency that helps pharmaceutical and medical device companies more efficiently and effectively commercialize new therapies and technology. "
target: Fire & Rain
Fire & Rain is a life science consultancy with an established reputation for world-class marketing engagement. Fire & Rain is one of the largest independent firms focused on empowering the teams and amplifying the brands of some of the most important regional and global companies.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/21/2021 via PR Newswire

Integrity Marketing Group, acquired Deft Research, LLC

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, has acquired Deft Research, LLC, the healthcare industry's leading source for consumer and market data.
buyer: Integrity Marketing Group
Integrity Marketing Group is America's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: Deft Research, LLC
Deft Research, headquartered in Minneapolis, Minnesota, is the leading resource for timely, reliable health insurance consumer insights and market information.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 1/27/2021 via PR Newswire

Integrity Marketing Group, acquired CSG Actuarial

synopsis: Integrity Marketing Group, LLC, America's largest independent distributor of life and health insurance products, has acquired CSG Actuarial, an insurance technology company. CSG offers a SaaS-based software suite that features innovative solutions for quoting, enrollment and market research.
buyer: Integrity Marketing Group
Integrity Marketing Group is America's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: CSG Actuarial
CSG Actuarial is an insurance technology company helping insurance agents and agencies keep up with the ever-changing senior life and health insurance marketplace. CSG offers a SaaS-based software suite that features innovative solutions for quoting, enrollment and market research.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 4/15/2020 via PR Newswire

Integrity Marketing Group, acquired The Brokerage Resource

synopsis: Integrity Marketing Group, LLC, the nation's largest independent distributor of life and health insurance products, announced it has acquired The Brokerage Resource, an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: The Brokerage Resource
The Brokerage Resource is an insurance marketing organization headquartered in North Carolina. They are recognized for their knowledge and experience in the life and health insurance space.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA
closed 2/12/2020 via PR Newswire

Integrity Marketing Group, acquired ThomasARTS, Inc.

synopsis: Integrity Marketing Group, the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market, has acquired ThomasArts, a data-driven, performance marketing agency for life and health products to seniors.
buyer: Integrity Marketing Group
Integrity Marketing Group is the nation's leading independent distributor of life and health insurance products focused on serving the Senior Market. Integrity develops and distributes life and health insurance products with insurance carrier partners. "
target: ThomasARTS, Inc.
ThomasArts is a data-driven, performance marketing agency with close to 200 employees. Their unique expertise in the marketing of life and health products to seniors, specifically Medicare products, enables them to serve some of the largest national brands in the nation.
price ($mm)
rev ($mm)
EBITDA ($mm)
EV / rev
EV / EBITDA

Like The Brokerage Resource


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The Brokerage Resource

DFS Marketing Inc.

Meers Advertising

Vick & Associates

South Shore Venture Enterprises LLC

My HSA Rewards

Precision Marketing Asia Pacific

Canale Communications

Red Dragon Marketing

Sundog

Tank

Knight Marketing

Prime Access

Mind Resource Healthcare Consulting Limited

Deft Research, LLC

Crisp Results

RPM Direct LLC

21GRAMS NY

KYNE

Fire & Rain

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The Brokerage Resource

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Deft Research, LLC

CSG Actuarial

The Brokerage Resource

ThomasARTS, Inc.

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