Visual IQ, Inc., acquired Refined Labs

closed 10/24/2016 via BusinessWire

Visual IQ, Inc., acquired Refined Labs

synopsis: Visual IQ, the leading cross channel marketing attribution software provider, announced it has acquired Refined Labs, a leading German attribution and customer journey analytics provider. The addition of Refined Labs' analytical prowess will strengthen Visual IQ's global attribution offering more brands with solutions that match their goals.
buyer: Visual IQ, Inc.
Visual IQ's SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. "
target: Refined Labs
Based in Munich, Germany, Refined Labs provides advanced measurement, search performance management and TV measurement solutions that help agencies, direct search advertisers and affiliates optimize their ROI on advertising money spent.
price ($mm)
rev ($mm)
EBITDA ($mm)
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Visual IQ, Inc., acquired Refined Labs


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